Local Now

Mid-tier FAST service with focus on local content and hyper-local advertising

Local Now is a free ad-supported streaming television (FAST) service that provides hyper-local news, weather, traffic, and entertainment content to viewers across the United States. The platform aggregates local content from various sources and delivers it through a personalized experience based on the user's location. Local Now operates as part of The Weather Company, an IBM business, and later became part of The Weather Channel's portfolio. The service monetizes through advertising, offering brands and advertisers the ability to reach audiences with geo-targeted campaigns at scale. Local Now's advertising technology enables programmatic ad insertion and location-based targeting, making it attractive to both national and local advertisers. The platform is available across multiple devices including smart TVs, mobile apps, and streaming devices, providing broad reach for advertisers looking to engage cord-cutters and streaming audiences. Local Now represents a significant player in the FAST (Free Ad-Supported Streaming TV) ecosystem, competing in the growing market of ad-supported streaming services. Its focus on local content differentiation and hyper-local advertising capabilities positions it uniquely in the streaming advertising landscape.