Gray Television

One of the largest U.S. local broadcast television station group owners, competing directly with Nexstar and Sinclair for top market position

Gray Television is a major American broadcast television company headquartered in Atlanta, Georgia. It owns and operates one of the largest portfolios of local television stations in the United States, with over 100 markets and affiliates spanning major networks including CBS, NBC, ABC, and FOX. The company has grown significantly through acquisitions, including the landmark purchase of Raycom Media in 2019 and Meredith Corporation's local media group in 2021, cementing its position as one of the top two or three broadcast TV groups in the country by market reach. In the AdTech and advertising ecosystem, Gray Television is significant as a major seller of local broadcast and digital advertising inventory. The company offers advertisers access to highly engaged local audiences across a vast geographic footprint, making it a key player in political advertising, local retail, and automotive advertising categories. Gray has also invested in digital and streaming capabilities through its local news streaming platforms and OTT distribution, enabling multiscreen advertising opportunities for local and national advertisers. Gray Television operates Gray Digital Media, which provides digital advertising solutions including targeted display, video, and social media advertising to complement its broadcast offerings. The company competes with other large broadcast groups such as Nexstar Media Group and Sinclair Broadcast Group for national and local advertising budgets, particularly during election cycles when political ad spending is a major revenue driver.