Skyhook

Leading provider of hybrid positioning technology and location intelligence for AdTech fraud prevention and targeting

Skyhook is a specialized location technology provider that delivers advanced positioning, context, and intelligence solutions to enterprises and application developers worldwide. Founded in 2003, the company pioneered hybrid positioning technology that combines Wi-Fi, cellular, GPS, and IP address data to provide highly accurate location services in environments where traditional GPS signals are unreliable or unavailable, such as indoors or in urban canyons. While not a pure-play AdTech company, Skyhook plays a significant role in the location-based advertising and marketing technology ecosystem by providing the foundational location intelligence that powers targeted advertising, fraud detection, and audience verification. Skyhook's technology enables advertisers and publishers to verify user locations, detect ad fraud, and deliver geographically relevant content and advertisements. The company maintains one of the world's largest databases of Wi-Fi access points and cellular towers, which it continuously updates through various data collection methods. In 2019, Skyhook was acquired by Liberty Broadband Corporation, providing it with additional resources to expand its location intelligence capabilities. The company serves a diverse range of industries including advertising technology, mobile applications, automotive, IoT, and enterprise solutions, positioning itself as a critical infrastructure provider for location-based services.