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Brief

GSTV

Out-of-Home (OOH)

GSTV delivers targeted video advertising to a captive, purchase-primed audience at fuel dispensers nationwide, combining high-attention inventory with data-driven audience targeting and measurable outcomes.

Last updated Oct 25, 2026 by ATDb automated enrichment

Founded
2006
HQ
New York, New York, United States
Connections
3

AI-drafted from public sources1 source cited

At a glance

Employees
201-500
Funding
$110M+
Revenue
$50M-$150M

About

Leading national place-based video advertising network at fuel retail locations, reaching tens of millions of consumers monthly across 25,000+ sites

GSTV (Gas Station TV) is a data-driven, national video network that broadcasts programming and advertising content on screens at fuel dispensers across the United States. The network reaches tens of millions of consumers each month at more than 25,000 fuel retail locations, making it one of the largest out-of-home video networks in the country. GSTV combines the captive audience of fueling consumers — typically a 3-5 minute engagement window — with first-party data and audience targeting capabilities to deliver measurable advertising outcomes for brands. The platform serves as a premium advertising channel for national and regional brands seeking to reach consumers in a high-attention, low-distraction environment. GSTV's programming mix includes news, entertainment, sports highlights, and weather, creating a contextually relevant environment for advertising. The company leverages data partnerships and audience segmentation to enable advertisers to target specific consumer profiles, connecting fuel retail audiences to broader omnichannel marketing strategies. GSTV has attracted significant investment and is considered a leader in the place-based media and out-of-home (OOH) advertising space. Its value to advertisers lies in its ability to influence purchase decisions at a moment when consumers are actively in a shopping mindset, often en route to nearby retail destinations. The company competes with other out-of-home and digital OOH networks and has positioned itself as a measurable, data-enriched alternative to traditional broadcast and digital advertising channels.

Business model

Advertising Network

Target market

Enterprise

What they offer

  • GSTV Network

    National video advertising network broadcasting on screens at fuel dispensers across 25,000+ retail locations in the US

  • Audience Targeting

    Data-driven audience segmentation enabling advertisers to reach specific consumer profiles based on behavioral, demographic, and purchase data

  • Programmatic Advertising

    Programmatic buying capabilities allowing advertisers to purchase GSTV inventory through automated channels

  • Measurement & Attribution

    Campaign measurement tools that connect ad exposure at the pump to downstream consumer behavior and purchase outcomes

  • Custom Content & Sponsorships

    Branded content integrations and sponsorship opportunities within GSTV's programming slate including news, sports, and entertainment segments

Key features

25,000+ fuel retail locations nationwideCaptive 3-5 minute audience engagement windowFirst-party and third-party data-driven audience targetingProgrammatic and direct buying optionsMeasurable attribution and campaign outcomesFull-motion video in a high-attention environmentNational reach with local and regional targeting capabilities

Use cases

National brand awareness campaigns targeting on-the-go consumersQSR and food & beverage advertising to drive nearby store visitsCPG advertising at a moment close to retail purchase decisionsAuto and fuel brand advertising in a contextually relevant environmentRetail and convenience store promotional advertisingFinancial services and insurance brand campaignsEntertainment and media promotion targeting commuter audiences

Customer segments

National CPG brandsQuick-service restaurants (QSR)Automotive brandsFuel and energy companiesRetail chainsFinancial services companiesEntertainment and media companiesMedia agencies and holding companies

Tech & specs

Technology stack

Digital signage softwareContent management system (CMS)Data management platform (DMP)Programmatic ad servingAudience analytics and attribution toolsCloud-based content distribution

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 2006 · Founded
Connection details
See people at GSTV (3)

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