Life360

Leading family safety app with significant location data assets for advertising

Life360 is a family safety and location-sharing platform that has evolved into a significant player in the location-based advertising technology space. Originally launched as a consumer mobile app for families to stay connected through real-time location sharing, safety features, and driving behavior monitoring, the company has leveraged its massive user base and precise location data to build a substantial advertising business. The platform serves over 50 million monthly active users globally, making it one of the largest sources of first-party location data in the consumer market. In the AdTech ecosystem, Life360 operates through its Tile media division (following the acquisition of Tile in 2021) and direct advertising partnerships, offering location-based advertising solutions, audience insights, and measurement capabilities to brands and agencies. The company's advertising business has become a critical revenue stream, monetizing its rich location data while maintaining user privacy through aggregation and anonymization. Life360 went public via a direct listing on the Australian Securities Exchange (ASX) in 2019 and has positioned itself as a bridge between consumer safety technology and location intelligence for advertisers.