Life360’s Brian McDevitt: Context, Transparency Are the Antidotes for Location Data‘Creepiness’

AMENIA, NY — Location data earns its reputation as the advertising industry’s most sensitive signal. What Life360 has learned across 100 million monthly active users is that the same data that feels intrusive in one context feels genuinely helpful in another — and the difference comes down to whether the experience matches what members already […]

Last updated Sep 20, 2026 by ATDb automated enrichment