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A comedic spiral, a category shift—how music unlocked Life360’s moment | ATDb

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A comedic spiral, a category shift—how music unlocked Life360’s moment

A comedic spiral, a category shift—how music unlocked Life360’s moment

Ad AgeApril 21, 2026Lindsay RittenhouseRead original

Last updated Apr 21, 2026 by RSS Ingestion

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Life360’s darkly comedic musical, “I Think of You (Dying),” wins Ad Age’s Best Use of Music at the 2026 Creativity Awards.