Adsquare
Provides privacy-compliant access to location intelligence and audience data through a global data exchange, enabling advertisers to enhance targeting, measurement, and attribution across digital campaigns.
Last updated Feb 11, 2026 by AI Enrichment
- Industry
- Location Intelligence & Audience Data
- Business Model
- SaaS/Data Marketplace
- Target Market
- Enterprise/Mid-Market
- Employee Count
- 51-200
- Funding
- $28M
- API Available
- Yes
Market Position
Leading European location data and audience platform provider
Overview
Adsquare is a global data exchange and audience platform that specializes in location intelligence and mobile audience data for digital advertising. The company provides marketers and advertisers with access to privacy-compliant location data, audience segments, and data management capabilities to enhance targeting and measurement across digital campaigns. Adsquare operates as a data marketplace that connects data providers with demand-side platforms (DSPs), agencies, and brands seeking to leverage location and behavioral data for advertising purposes. The company has established itself as a significant player in the location data and audience targeting space within the European and global AdTech ecosystem. Adsquare's platform enables advertisers to activate location-based audiences across programmatic advertising channels while maintaining compliance with privacy regulations like GDPR. The company serves as a bridge between data suppliers and advertising technology platforms, offering both a self-service platform and managed service options for accessing and activating audience data.
Products & Features
Adsquare Data Exchange
Global marketplace connecting data providers with advertising platforms for audience data activation
Audience Builder
Self-service tool for creating custom audience segments based on location and behavioral data
Location Intelligence
Location-based data and insights for targeting and measurement
Data Management Platform (DMP)
Platform for managing, segmenting, and activating first and third-party data
Key Features
Privacy-compliant location dataGlobal audience segmentsReal-time data activationCross-device targetingFoot traffic attributionCustom audience creationData marketplace accessAPI integration capabilities
Use Cases
Location-based advertising campaignsFoot traffic measurement and attributionAudience targeting and segmentationCompetitive store visit analysisOut-of-home (OOH) advertising measurementRetail and QSR campaign optimizationReal estate and automotive marketing
Customer Segments
Advertising agenciesBrands and advertisersDemand-side platforms (DSPs)Ad networksRetailersQuick-service restaurants (QSR)Automotive brandsReal estate companies