Adsquare

Adsquare is a global data exchange and audience platform that specializes in location intelligence and mobile audience data for digital advertising. The company provides marketers and advertisers with access to privacy-compliant location data, audience segments, and data management capabilities to enhance targeting and measurement across digital campaigns. Adsquare operates as a data marketplace that connects data providers with demand-side platforms (DSPs), agencies, and brands seeking to leverage location and behavioral data for advertising purposes. The company has established itself as a significant player in the location data and audience targeting space within the European and global AdTech ecosystem. Adsquare's platform enables advertisers to activate location-based audiences across programmatic advertising channels while maintaining compliance with privacy regulations like GDPR. The company serves as a bridge between data suppliers and advertising technology platforms, offering both a self-service platform and managed service options for accessing and activating audience data.