Tom Laband

Tom Laband is the co-founder and CEO of adsquare, a Berlin-based mobile data and audience platform he co-founded in 2012. Adsquare enables advertisers and agencies to leverage location data, mobile signals and audience insights for programmatic advertising campaigns, positioning itself as a privacy-first data marketplace connecting demand-side platforms with rich consumer context. Under Laband's leadership, adsquare has grown into one of Europe's prominent independent mobile data platforms, working with major agencies, trading desks and DSPs across global markets. He has been a consistent voice in the European AdTech ecosystem on topics including mobile advertising, location-based marketing, data privacy and GDPR-compliant audience targeting. Laband is recognised as an operator and evangelist within the mobile and programmatic advertising space, frequently speaking at industry events on the intersection of location intelligence, data ethics and advertising effectiveness.

Last updated Oct 11, 2026 by ATDb automated enrichment