InterMedia Advertising
InterMedia delivers performance-driven, accountable advertising campaigns through expert media planning and buying across television, radio, and digital, maximizing ROI for direct response advertisers.
Last updated Oct 22, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
At a glance
- Employees
- 51-200
About
Established independent direct response media buying agency with a long track record in DRTV, radio, and digital advertising
InterMedia Advertising is a direct response advertising agency headquartered in Los Angeles, California, with additional offices across the United States. The agency specializes in media planning and buying for direct response television (DRTV), radio, and digital advertising, helping brands and advertisers reach consumers through performance-driven campaigns. InterMedia works with a broad range of clients seeking measurable, accountable advertising results, leveraging its expertise in negotiating media rates and optimizing campaign performance across multiple channels. The company offers end-to-end campaign management services, from media strategy and planning through execution, tracking, and optimization. InterMedia's core strength lies in its ability to negotiate cost-effective media buys and deliver measurable ROI for advertisers, particularly in the direct response space where accountability and performance metrics are paramount. The agency serves clients across a variety of consumer product and service categories. InterMedia has established itself as a significant independent player in the direct response media buying landscape, competing with both large agency holding company networks and other independent DRTV specialists. Its longevity in the market and focus on performance-based advertising have made it a recognized name among brands seeking direct consumer engagement through broadcast and digital media.
Business model
Agency
Target market
Mid-Market, Enterprise
What they offer
Direct Response Television (DRTV)
Media planning and buying for short-form and long-form direct response TV campaigns
Radio Advertising
Direct response radio media planning, buying, and campaign management
Digital Advertising
Online and digital media buying including display, video, and performance channels
Media Planning & Strategy
Comprehensive media strategy development tailored to client objectives and target audiences
Campaign Analytics & Reporting
Performance tracking, measurement, and optimization reporting for advertising campaigns
Key features
Use cases
Customer segments
Tech & specs
API
No
- 1974 · Founded