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Brief

InterMedia Advertising

Direct Response Advertising

InterMedia delivers performance-driven, accountable advertising campaigns through expert media planning and buying across television, radio, and digital, maximizing ROI for direct response advertisers.

Last updated Oct 22, 2026 by ATDb automated enrichment

Founded
1974
HQ
Los Angeles, California, United States
Connections
1

AI-drafted from public sources1 source cited

At a glance

About

Established independent direct response media buying agency with a long track record in DRTV, radio, and digital advertising

InterMedia Advertising is a direct response advertising agency headquartered in Los Angeles, California, with additional offices across the United States. The agency specializes in media planning and buying for direct response television (DRTV), radio, and digital advertising, helping brands and advertisers reach consumers through performance-driven campaigns. InterMedia works with a broad range of clients seeking measurable, accountable advertising results, leveraging its expertise in negotiating media rates and optimizing campaign performance across multiple channels. The company offers end-to-end campaign management services, from media strategy and planning through execution, tracking, and optimization. InterMedia's core strength lies in its ability to negotiate cost-effective media buys and deliver measurable ROI for advertisers, particularly in the direct response space where accountability and performance metrics are paramount. The agency serves clients across a variety of consumer product and service categories. InterMedia has established itself as a significant independent player in the direct response media buying landscape, competing with both large agency holding company networks and other independent DRTV specialists. Its longevity in the market and focus on performance-based advertising have made it a recognized name among brands seeking direct consumer engagement through broadcast and digital media.

Business model

Agency

Target market

Mid-Market, Enterprise

What they offer

  • Direct Response Television (DRTV)

    Media planning and buying for short-form and long-form direct response TV campaigns

  • Radio Advertising

    Direct response radio media planning, buying, and campaign management

  • Digital Advertising

    Online and digital media buying including display, video, and performance channels

  • Media Planning & Strategy

    Comprehensive media strategy development tailored to client objectives and target audiences

  • Campaign Analytics & Reporting

    Performance tracking, measurement, and optimization reporting for advertising campaigns

Key features

Direct response media buying expertiseMulti-channel campaign managementPerformance tracking and ROI measurementMedia rate negotiationCampaign optimizationDRTV production and placement

Use cases

Direct response television campaigns for consumer productsBrand awareness and lead generation via radio advertisingPerformance-based digital advertising campaignsIntegrated multi-channel direct response campaignsMedia buying for infomercial and short-form DRTV advertisers

Customer segments

Consumer product brandsDirect-to-consumer companiesRetail advertisersHealth and wellness brandsFinancial services advertisers

Tech & specs

API

No

Corporate history
  1. 1974 · Founded
Connection details

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