Spaceback

Programmatic DOOH platform focused on democratizing access to outdoor advertising inventory through self-serve technology

Spaceback operates as a digital out-of-home (DOOH) advertising technology platform that brings programmatic capabilities to outdoor advertising. The company provides a self-serve platform that allows brands, agencies, and advertisers to plan, purchase, and measure DOOH campaigns in real-time across various outdoor advertising inventory including billboards, transit displays, and street furniture. The platform democratizes access to DOOH advertising by offering programmatic buying capabilities that were traditionally available only through direct relationships with media owners. Spaceback aggregates inventory from multiple DOOH publishers and provides tools for audience targeting, campaign management, and performance analytics, making outdoor advertising more accessible and measurable for advertisers of all sizes. As part of the growing programmatic DOOH ecosystem, Spaceback competes in a market that bridges traditional out-of-home advertising with digital advertising technology. The platform addresses the increasing demand for data-driven, flexible, and measurable outdoor advertising solutions as the DOOH market continues to digitize and adopt programmatic buying standards.