Spaceback

Pioneer of Social Display advertising, enabling brands to convert social media content into programmatic ad units; now integrated into Rembrand's AI creative platform

Spaceback, now part of Rembrand following a merger completed on September 15, 2025, is a creative automation platform that pioneered the concept of Social Display — converting authentic social media posts from platforms like Instagram, TikTok, Twitter/X, and Facebook into programmatic ad units that retain the native look, feel, and engagement signals of the original content. By bridging the gap between social media creative and programmatic advertising channels, Spaceback enabled brands and agencies to repurpose high-performing organic content into display, video, and connected TV (CTV) campaigns with minimal production overhead. Founded to solve the creative fragmentation problem in digital advertising, Spaceback built a self-serve platform that automated the transformation of social content into IAB-standard ad units, allowing advertisers to deploy campaigns across major DSPs and ad exchanges programmatically. The platform's core insight was that social-native creative — with its authentic imagery, real engagement metrics, and familiar formats — consistently outperformed traditional banner ads in click-through and brand recall metrics. This positioned Spaceback as a differentiated creative technology layer within the broader programmatic ecosystem. The merger with Rembrand, the AI-powered virtual product placement company led by serial entrepreneur Omar Tawakol, combines Spaceback's social creative automation capabilities with Rembrand's generative AI technology for inserting branded products into streaming video content. Together, the combined entity aims to build the first unified platform for AI-driven creative in programmatic advertising across all video channels, including CTV and online video, with the Spaceback brand continuing to operate under Rembrand's ownership.