Spaceback

Pioneer and category creator of the Social Display ad format, bridging social media content and programmatic advertising

Spaceback is an advertising technology company that pioneered the concept of 'Social Display' — a format that replicates the look and feel of organic social media posts (from platforms like Instagram, Twitter/X, TikTok, and Facebook) and distributes them as standard programmatic display, video, CTV, and digital out-of-home ad units. Founded in 2017 and headquartered in New York, Spaceback allows brands and agencies to automatically convert their existing social content into IAB-standard ad formats that retain the native social aesthetic, including likes, comments, and share counts, driving higher engagement and authenticity in paid media environments. The company's core technology automates the creative production process, eliminating the need for manual resizing or redesign of social assets. Advertisers can connect their social accounts, select posts, and deploy them across major DSPs and ad exchanges within minutes. This approach leverages the proven performance of organic social content and extends its reach into the broader open web, CTV, and out-of-home screens, making it particularly appealing to performance-focused brands and social-first advertisers. Spaceback occupies a unique niche in the AdTech ecosystem at the intersection of social media marketing and programmatic advertising. Its Social Display format has gained traction with major brands and agencies seeking to maximize the ROI of their social content investments. The company competes in the creative automation and social amplification space and has established integrations with leading DSPs, SSPs, and social platforms, positioning itself as a bridge between walled garden social environments and the open programmatic ecosystem.