Face++

Leading facial recognition and computer vision platform in China with global presence

Face++ (also known as Megvii) is a leading artificial intelligence company specializing in computer vision and deep learning technologies. Founded by three Tsinghua University graduates, the company develops facial recognition, image recognition, and intelligent video analysis solutions. While Face++ is primarily known for its computer vision capabilities rather than traditional advertising technology, its facial recognition and image analysis APIs have applications in retail analytics, audience measurement, and personalized advertising experiences. The company's core technology platform powers various applications including security systems, mobile authentication, retail analytics, and smart city solutions. Face++ gained significant recognition for its facial recognition technology and has been deployed across numerous industries in China and internationally. The company operates under the parent brand Megvii Technology and has raised substantial venture capital funding from prominent investors. In the context of AdTech, Face++ technology can be utilized for audience analytics, demographic detection in digital out-of-home advertising, retail customer insights, and personalized marketing experiences. However, it's important to note that Face++ is not a pure-play AdTech company but rather a computer vision platform with potential advertising and marketing applications.