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Brief
Captivate

Captivate

Digital Out-of-Home (DOOH)captivate.com

Captivate delivers targeted advertising to affluent professional audiences in a captive, high-attention environment within premium office buildings, offering brands access to hard-to-reach business decision-makers.

Founded: 1997HQ: New York, New York, United States

Last updated Jun 23, 2026 by the ATDb Editorial Team

About

Leading provider of elevator and office building digital advertising networks in North America

Captivate is a leading out-of-home (OOH) digital media company that operates advertising networks in office building elevators and lobbies across North America. The company delivers targeted advertising content to professional audiences during their daily commutes within commercial office buildings, reaching viewers in a captive environment with high attention rates. As a subsidiary of Mood Media (acquired in 2018), Captivate continues to operate as a distinct brand, providing advertisers access to an affluent, business-focused demographic through strategically placed digital screens in premium office towers. Captivate's network spans thousands of office buildings in major metropolitan markets, delivering advertising content alongside news, weather, entertainment, and lifestyle programming. The platform enables brands to reach decision-makers and professionals in a contextually relevant environment where traditional advertising channels may be less effective. The company serves both national advertisers seeking broad reach and local businesses targeting specific geographic markets, offering programmatic and direct buying options. As part of the Mood Media family, Captivate benefits from integration with a broader portfolio of location-based media and customer experience solutions while maintaining its specialized focus on the office building vertical. The company continues to evolve its offering with enhanced targeting capabilities, measurement solutions, and digital-first advertising products designed for the modern workplace environment.

Business model

Advertising Network

Target market

Enterprise

What they offer

  • Elevator Network

    Digital screens in office building elevators delivering advertising content to professional audiences

  • Lobby Network

    Digital displays in office building lobbies and common areas for extended engagement

  • Programmatic DOOH

    Automated buying capabilities for digital out-of-home inventory across the network

  • Audience Targeting

    Demographic and geographic targeting capabilities based on building profiles and locations

Key features

Premium office building placementsHigh-attention captive environmentProfessional audience demographicGeographic targeting by market and buildingProgrammatic buying capabilitiesContent programming alongside advertisingDaypart schedulingCampaign measurement and reporting

Use cases

Brand awareness campaigns targeting professionalsB2B advertising to reach decision-makersFinancial services marketing to affluent audiencesLuxury brand advertisingLocal business promotion in specific marketsRecruitment advertisingEvent promotion in metropolitan areasProduct launches targeting urban professionals

Customer segments

National brand advertisersFinancial services companiesLuxury brandsB2B technology companiesAutomotive brandsMedia and entertainment companiesLocal businesses in major marketsAdvertising agencies

Tech & specs

Technology stack

Digital signage platformsContent management systemsProgrammatic advertising technologyAudience measurement toolsAd serving infrastructure

Deployment

Cloud

API

Limited

Corporate history
  1. 1997 · Founded

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