Screenvision

One of two dominant national cinema advertising networks in the United States, competing primarily with National CineMedia

Screenvision Media is one of the two dominant cinema advertising companies in the United States, operating a national network of movie theater screens that delivers pre-show advertising, branded content, and promotional programs to moviegoers. The company partners with regional and independent theater circuits as well as some national chains, giving advertisers access to a large, captive audience in a premium, high-impact environment. Screenvision competes directly with National CineMedia (NCM) for theater partnerships and advertiser budgets, together forming a duopoly in the U.S. cinema advertising market. Screenvision offers advertisers a range of formats including 30- and 60-second spots in the pre-show entertainment program, branded content integrations, lobby activations, and digital out-of-home placements within theater venues. The company positions cinema advertising as a complement to traditional TV and digital video buys, emphasizing the distraction-free, large-format environment and the demographic reach of moviegoing audiences. Screenvision's pre-show programming, branded 'Front & Center,' serves as the editorial vehicle through which advertising is delivered. Founded in 2000 and headquartered in New York City, Screenvision has undergone several ownership changes over the years, including a period under Technicolor and later private equity ownership. A proposed merger with National CineMedia was blocked by the U.S. Department of Justice in 2014 on antitrust grounds. The company continues to operate independently, serving national, regional, and local advertisers seeking to reach audiences in the cinema environment.