Displayce

Leading independent DOOH-native DSP in the European market, specializing exclusively in programmatic digital out-of-home advertising

Displayce is a Bordeaux-based programmatic demand-side platform (DSP) built exclusively for Digital Out-of-Home (DOOH) advertising. Founded in 2016, the company provides advertisers, agencies, and media buyers with a self-serve or managed platform to plan, activate, and measure campaigns across thousands of digital outdoor screens — including billboards, transit displays, retail screens, and urban panels — across Europe. The platform connects to major DOOH SSPs and operators, enabling real-time programmatic transactions in the DOOH ecosystem. Displayce differentiates itself by being purpose-built for DOOH rather than adapting a traditional digital DSP. Its platform incorporates contextual and audience-based targeting using data signals such as mobility data, weather, time-of-day, and points of interest, allowing advertisers to reach specific audiences in relevant outdoor environments. The company supports both guaranteed and programmatic guaranteed deals as well as open auction buying, giving buyers flexibility in how they transact with DOOH inventory. As one of the leading independent DOOH-native DSPs in Europe, Displayce competes with both specialist DOOH platforms and larger omnichannel DSPs that have added DOOH capabilities. The company has established integrations with major European DOOH operators and SSPs, positioning it as a key infrastructure player in the rapidly growing European programmatic DOOH market. Its focus on measurement and attribution — including footfall, brand lift, and audience delivery — addresses a historically challenging aspect of out-of-home advertising.