Emma Labrador

Emma Labrador is best known as the co-founder and CEO of Displayce, a French programmatic Digital Out-of-Home (DOOH) demand-side platform she helped establish as one of Europe's leading independent DOOH DSPs. Under her leadership, Displayce has become a key player in the rapidly evolving intersection of out-of-home media and programmatic advertising technology, enabling advertisers to buy DOOH inventory across Europe through data-driven, automated campaigns. Her work has been instrumental in accelerating the adoption of programmatic DOOH in markets where traditional OOH buying still dominates. Labrador co-founded Displayce in Bordeaux, France, and has grown the company from a regional startup into a recognized European platform with integrations across major DOOH supply-side partners and media owners. She has been a consistent advocate for standardization and transparency in the DOOH programmatic ecosystem, engaging with industry bodies and contributing to the broader conversation around measurement, audience targeting, and cross-channel attribution in out-of-home environments. As a female founder and CEO in the AdTech space, Labrador has also become a visible figure in discussions around entrepreneurship and innovation in the French and European tech ecosystem. She regularly speaks at industry events focused on programmatic advertising, DOOH, and the future of location-based media, helping to educate brands and agencies on the opportunities that programmatic DOOH presents.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026