Sky Media Italia

Italy's leading premium TV ad-sales house and sole provider of addressable TV advertising in the Italian market

Sky Media Italia is the commercial advertising division of Sky Italia, responsible for selling advertising inventory across Sky's portfolio of pay-TV channels, free-to-air channels (TV8, Cielo, Sky TG24), and third-party partner inventory including Disney, A&E, and ViacomCBS properties. As Italy's leading premium TV ad-sales house, it serves as the single point of contact for advertisers seeking access to Sky's broad and engaged audience base across linear and digital platforms. The company has invested significantly in advertising technology, launching the Sky Advertising Manager self-serve platform in October 2020 to democratize access to Sky's inventory for smaller and mid-market advertisers. Its flagship innovation, Sky AdSmart Italia, is the only addressable TV advertising solution available in the Italian market, enabling advertisers to deliver targeted, household-level TV ads based on demographic and behavioral data — a capability that sets Sky Media Italia apart from traditional broadcast competitors. Sky Media Italia also operates Fluid Content, a cross-network video advertising technology that extends campaign reach across multiple screens and environments. Additionally, the company manages out-of-home advertising for Aeroporti di Roma, broadening its media offering beyond television. Its combination of premium content environments, proprietary data, addressable TV technology, and self-serve tooling positions it as a uniquely capable partner for both large brand advertisers and performance-focused SMBs in the Italian market.