Michael Katz

Michael Katz is a senior revenue and strategy leader in the independent publisher monetization space, currently serving as Chief Revenue Officer at Raptive, the company formed from the merger of AdThrive and CafeMedia. In this role, he oversees revenue operations for one of the largest ad management platforms serving independent content creators, a network that collectively represents significant scale in the programmatic advertising ecosystem. Katz is recognized within AdTech circles for his expertise in publisher-side monetization, including header bidding optimization, yield management, and programmatic strategy. His work at Raptive centers on helping independent publishers compete effectively against large media conglomerates by leveraging advanced ad technology, data-driven optimization, and strategic demand partnerships. He has been involved in guiding publishers through major industry transitions, including the shift toward privacy-first advertising and the ongoing evolution away from third-party cookie dependence. His career reflects a focus on the supply side of the programmatic ecosystem, with particular emphasis on empowering independent creators and publishers to maximize advertising revenue without sacrificing user experience. Raptive under his revenue leadership has continued to expand its suite of monetization tools and demand relationships, reinforcing its position as a top-tier alternative to direct publisher ad sales teams.

• Serves as CRO at Raptive, overseeing ad revenue strategy for one of the largest independent publisher networks in the US
• Helped guide Raptive's monetization strategy through the industry's transition away from third-party cookies and toward privacy-first solutions