Amperity

Leading enterprise CDP provider focused on AI-powered identity resolution and data unification

Amperity is an enterprise customer data platform (CDP) founded in 2016 that specializes in helping brands unify and activate their customer data across multiple touchpoints. The company's AI-powered platform uses proprietary identity resolution technology to consolidate fragmented customer data from disparate sources into comprehensive, unified customer profiles. Amperity serves major enterprise brands across retail, consumer goods, hospitality, and financial services sectors, enabling them to deliver personalized customer experiences and optimize marketing performance. Within the AdTech and MarTech ecosystem, Amperity occupies a strategic position as a data infrastructure provider that sits between data sources and activation channels. The platform enables brands to break down data silos, improve customer recognition across channels, and power downstream marketing, analytics, and customer experience applications. Amperity has raised significant venture funding and competes with other enterprise CDPs while differentiating itself through its focus on AI-driven identity resolution and data quality.