Retailers Are Missing Revenue by Getting Personalisation Wrong

New Amperity research reveals real-time relevance drives conversion, but identity and execution gaps continue to hold brands back Australian retailers are keen to capitalise on the power of personalisation, but execution remains challenging. Most acknowledge their capabilities are lagging, even as they recognise personalisation as critical to business success. New research from Amperity, the leading customer […]

Last updated Mar 17, 2026 by ATDb automated enrichment