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Derek Slager

Operator

Derek Slager is best known as a co-founder and co-CEO of Amperity, the enterprise customer data platform (CDP) he launched alongside Kabir Shahani in 2016. Amperity uses AI and machine learning to help large consumer brands — including Starbucks, Alaska Airlines, Gap, and Wyndham — unify fragmented customer data and build persistent identity graphs that power personalized marketing and loyalty programs. The company has grown into one of the most prominent CDPs in the market, raising hundreds of millions in venture funding and reaching unicorn status. Before founding Amperity, Slager held engineering and technical leadership roles at Microsoft, where he worked on data and cloud infrastructure. His technical background in large-scale data systems directly informed Amperity's architecture and its probabilistic identity resolution approach, which differentiates the platform in a competitive CDP landscape. Slager operates at the intersection of data engineering and marketing technology, and is a recognized voice on first-party data strategy, customer identity, and the future of data-driven marketing in a privacy-first era.

Last updated Oct 22, 2026 by ATDb automated enrichment

Role
co-founder & co-CEO
Company
Amperity
Based
Seattle, Washington, United States

AI-drafted from public sources1 source cited

Years in industry
9 years

Bio

Derek Slager is best known as a co-founder and co-CEO of Amperity, the enterprise customer data platform (CDP) he launched alongside Kabir Shahani in 2016. Amperity uses AI and machine learning to help large consumer brands — including Starbucks, Alaska Airlines, Gap, and Wyndham — unify fragmented customer data and build persistent identity graphs that power personalized marketing and loyalty programs. The company has grown into one of the most prominent CDPs in the market, raising hundreds of millions in venture funding and reaching unicorn status. Before founding Amperity, Slager held engineering and technical leadership roles at Microsoft, where he worked on data and cloud infrastructure. His technical background in large-scale data systems directly informed Amperity's architecture and its probabilistic identity resolution approach, which differentiates the platform in a competitive CDP landscape. Slager operates at the intersection of data engineering and marketing technology, and is a recognized voice on first-party data strategy, customer identity, and the future of data-driven marketing in a privacy-first era.

Expertise & education

Expertise

Customer Data Platforms (CDP)Customer Identity ResolutionFirst-Party Data StrategyAI and Machine Learning for MarketingData UnificationMarTechEnterprise Data InfrastructureLoyalty and Personalization

Speaking topics

First-party data strategyCustomer identity and data unificationAI in marketing technologyPrivacy-first marketing

Recognition

Notable achievements

  • Co-founded Amperity in 2016, growing it into a leading enterprise CDP with unicorn valuation
  • Built a client roster including Starbucks, Alaska Airlines, Gap, and Wyndham
  • Raised hundreds of millions in venture funding for Amperity