Upland Localytics

Upland Localytics is a leading mobile app marketing and analytics platform that operates as part of the Upland Software family of cloud-based enterprise work management solutions. The platform specializes in helping mobile-first businesses optimize customer engagement through a comprehensive suite of analytics and marketing automation tools. Localytics serves app publishers, marketers, and product teams by providing deep insights into user behavior, enabling personalized experiences, and facilitating targeted engagement across the entire mobile customer journey. The platform's core value proposition centers on transforming raw mobile app data into actionable intelligence that drives measurable business outcomes. The company serves enterprise and mid-market organizations across diverse verticals including retail, media and entertainment, financial services, travel and hospitality, and healthcare. Localytics enables clients to collect granular mobile app usage data, segment audiences based on sophisticated behavioral patterns, and execute multi-channel messaging campaigns through push notifications, in-app messages, and other mobile touchpoints. By combining advanced analytics with marketing automation capabilities, the platform helps businesses optimize critical metrics such as user lifetime value, conversion rates, retention, and overall app engagement scores. As part of the broader Upland Software ecosystem, Localytics benefits from enterprise-grade infrastructure and integration capabilities while maintaining its specialized focus on mobile app optimization.