Upland Localytics

Established mobile app engagement platform within Upland Software's enterprise portfolio

Upland Localytics is a mobile app marketing and analytics platform that operates as part of Upland Software's portfolio of cloud-based enterprise work management solutions. Originally founded as an independent company in 2009, Localytics was acquired by Upland Software in 2018. The platform specializes in helping mobile-first businesses optimize customer engagement through comprehensive analytics, personalized messaging, and marketing automation capabilities. Localytics provides app publishers, marketers, and product teams with deep insights into user behavior, enabling them to create personalized in-app experiences, push notifications, and targeted campaigns. As part of the broader AdTech and MarTech ecosystem, Localytics focuses specifically on the mobile app engagement and retention space. The platform combines mobile analytics with marketing automation to help businesses understand user behavior patterns, segment audiences, and deliver personalized messaging across multiple channels including push notifications, in-app messages, and app inbox. Localytics serves thousands of mobile apps across various industries including retail, media, entertainment, and financial services, helping them improve user engagement, retention, and lifetime value through data-driven marketing strategies.