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Upland Localytics

Upland Localytics

Mobile Marketing and Analyticsuplandsoftware.com

Localytics helps brands drive mobile app retention and revenue by combining behavioral analytics with personalized multi-channel messaging to engage users at the right moment with the right message.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2009
HQ
Austin, Texas, United States
Connections
12

At a glance

Employees
51-200
Funding
$60M
Stock
UPLD
12integrations
Marketing AnalyticsCustomer EngagementMobile Marketing

About

Mid-tier mobile engagement platform operating as part of Upland Software's enterprise cloud portfolio, competing against dedicated mobile marketing leaders like Braze and Airship

Upland Localytics is a mobile marketing and analytics platform originally founded as Localytics in 2009, acquired by Upland Software in 2020. The platform empowers brands to understand user behavior within mobile apps and act on those insights through targeted, personalized messaging campaigns including push notifications, in-app messages, and email. It serves as a comprehensive mobile customer engagement solution designed to reduce churn and increase lifetime value. The platform combines deep analytics capabilities with multi-channel messaging orchestration, allowing marketers to segment audiences based on behavioral, demographic, and lifecycle data. Localytics has historically served mid-market and enterprise brands across retail, media, travel, and financial services verticals, competing with platforms like Braze, Airship, and CleverTap in the mobile engagement space. As part of Upland Software's broader portfolio of cloud-based enterprise software products, Localytics benefits from integration with Upland's suite of customer engagement tools. However, the mobile engagement market has grown increasingly competitive, and Localytics' positioning within the Upland ecosystem reflects a consolidation trend in the AdTech and MarTech industries where specialized point solutions are absorbed into larger software conglomerates.

Business model

SaaS

Target market

Mid-Market and Enterprise

What they offer

  • Push Notifications

    Targeted and personalized push notification campaigns triggered by user behavior or scheduled delivery

  • In-App Messaging

    Contextual messages delivered within the mobile app experience to guide and engage users

  • Mobile Analytics

    Behavioral analytics and funnel analysis to understand how users interact with mobile apps

  • Audience Segmentation

    Advanced segmentation tools based on behavioral, demographic, and lifecycle attributes

  • A/B Testing

    Experimentation tools to optimize messaging content, timing, and targeting

  • Predictive Analytics

    Machine learning-driven insights to identify users at risk of churn or likely to convert

Key features

Behavioral event tracking and analyticsMulti-channel messaging orchestrationReal-time audience segmentationPersonalized push and in-app messagingFunnel and retention analysisA/B and multivariate testingPredictive churn scoringCampaign automation and lifecycle messaging

Use cases

Reducing mobile app churn through targeted re-engagement campaignsOnboarding new app users with in-app messaging flowsDriving in-app purchases with personalized promotional push notificationsAnalyzing user funnels to identify drop-off pointsSegmenting users by behavior for lifecycle marketingMeasuring campaign performance and attribution within mobile apps

Customer segments

Retail and e-commerce brandsMedia and publishing companiesTravel and hospitality brandsFinancial services and fintech appsHealthcare and wellness appsEnterprise mobile app developers

Tech & specs

Technology stack

Mobile SDKs (iOS and Android)RESTful APIsCloud-based data infrastructureMachine learning for predictive analyticsReal-time event streaming

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Explore further

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