Eppo

Emerging warehouse-native experimentation platform competing with established players like Optimizely and LaunchDarkly

Eppo is a modern experimentation and feature flagging platform that enables companies to run statistically rigorous A/B tests and make data-driven product decisions. Founded to address the limitations of traditional experimentation tools, Eppo connects directly to companies' existing data warehouses (like Snowflake, BigQuery, and Databricks) rather than requiring data to be sent to a third-party system. This warehouse-native approach allows data teams to maintain control over their data while providing product teams with a user-friendly interface for experiment design and analysis. While not strictly an AdTech company, Eppo serves the broader marketing technology and product analytics ecosystem, with particular relevance to companies optimizing digital experiences, ad performance, and conversion funnels. The platform is designed for modern data-driven organizations that want to democratize experimentation across product, engineering, and marketing teams while maintaining statistical rigor. Eppo has gained traction among growth-stage technology companies and enterprises looking for a more flexible, transparent alternative to legacy experimentation platforms.