Apptentive

Leading mobile customer feedback and in-app communication platform

Apptentive is a mobile customer experience platform that specializes in in-app feedback, surveys, and communication tools designed to help mobile app publishers improve user engagement, retention, and app store ratings. Founded in 2011, the company provides a comprehensive suite of tools that enable brands to collect user feedback at critical moments in the customer journey, manage app store reviews, conduct targeted surveys, and communicate proactively with users to prevent negative ratings. The platform focuses on helping mobile-first companies understand user sentiment and take action to improve their app experience. While positioned adjacent to the AdTech ecosystem rather than directly within it, Apptentive serves as a critical customer intelligence and engagement layer for mobile apps. The company's solutions help brands optimize their mobile presence by improving app ratings and user satisfaction, which indirectly impacts user acquisition costs and retention metrics. Apptentive has established itself as a leader in the mobile customer feedback space, serving major brands across retail, finance, travel, and entertainment sectors. The platform integrates with major mobile analytics and marketing automation tools, making it a valuable component of the broader mobile marketing technology stack.