Ben Barokas

Ben Barokas is one of AdTech's most consequential operators, best known for co-founding Admeld, the programmatic yield optimization platform that Google acquired in 2011 for a reported $400 million — a landmark deal that accelerated the consolidation of the programmatic advertising ecosystem. That exit established Barokas as a foundational figure in publisher-side ad technology and set the stage for his continued focus on helping publishers navigate an increasingly complex monetization landscape. Following the Admeld acquisition, Barokas spent time at Google integrating the technology before moving to Amazon, where he contributed to the company's rapidly expanding advertising technology division. He later co-founded Sourcepoint, where he serves as CEO, building the company into a leading consent management and privacy compliance platform. Sourcepoint provides critical infrastructure for major global publishers, enabling them to manage user consent flows, comply with GDPR, CCPA, and other evolving privacy regulations, and maintain sustainable ad revenue in a post-third-party-cookie environment. Under Barokas's leadership, Sourcepoint has expanded beyond consent management into broader privacy intelligence and data transparency tooling, positioning the company at the intersection of regulatory compliance and publisher monetization strategy. He is widely regarded as a thought leader on the future of privacy-first advertising, first-party data strategies, and the structural changes reshaping the open web.

• Bachelor's Degree, Economics

• Co-founded Admeld, acquired by Google in 2011 for a reported ~$400 million, one of the defining AdTech M&A deals of the programmatic era
• Built Sourcepoint into a globally recognized consent management and privacy compliance platform serving major publishers worldwide
• Helped establish consent management as a critical layer of publisher ad stack infrastructure ahead of major privacy regulation enforcement