Ben Barokas

Ben Barokas is the CEO and Co-Founder of Sourcepoint, a privacy software platform serving major global brands.¹ Before that, he co-founded AdMeld, a pioneer in exchange-based advertising trading that maximized revenue for web publishers and was ultimately acquired by Google for a reported $400 million.² Following the acquisition, he served as a general manager at Google for three years before departing to launch Sourcepoint.² Earlier in his career, he held the role of Vice President of Advertising at JumpTV and spent six years at AOL in a range of online advertising operations leadership positions, including Head of Ad Product Development.³ He has served on the IAB's Networks and Exchanges Committee and is a regular industry speaker on topics including monetization strategies for premium online publishers, yield optimization, and programmatic trading.³ Source 1: sourcepoint.com — Sourcepoint Expands CTV Consent Management Capabilities ... Source 2: vt.edu — Ben Barokas: Entrepreneur empowers online advertisers Source 3: webit.org — Ben Barokas - GM Marketplace Development at Google

• CEOCurrent

  Sourcepoint

• Employee

  Google

• Founder

  AdMeld

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