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Ben Barokas

Operator

Ben Barokas is CEO of Sourcepoint, a consent management and privacy compliance platform serving major publishers globally. He previously served as Director of Publisher Solutions at Google (2011-2013) following Google's acquisition of Admeld, which he co-founded. Barokas co-founded Admeld, which was acquired by Google in 2011 for approximately $400 million, marking a defining programmatic AdTech M&A transaction.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
CEO
Company
Sourcepoint
Based
New York, New York, United States
Connections
2
Years in industry
20 years

Bio

Ben Barokas is CEO of Sourcepoint, a consent management and privacy compliance platform serving major publishers globally. He previously served as Director of Publisher Solutions at Google (2011-2013) following Google's acquisition of Admeld, which he co-founded. Barokas co-founded Admeld, which was acquired by Google in 2011 for approximately $400 million, marking a defining programmatic AdTech M&A transaction.

Career

  • Director, Publisher Solutions (post-acquisition)

    Google · 2011-2013

  • Co-Founder & CEO

    Admeld · 2007-2011

Expertise & education

Expertise

Consent Management Platforms (CMP)Programmatic AdvertisingPublisher MonetizationPrivacy Compliance (GDPR, CCPA)First-Party Data StrategyYield OptimizationPost-Cookie IdentityAd Technology Infrastructure

Education

  • Bachelor's Degree, Economics

Speaking topics

Consent management and privacy compliance for publishersThe future of digital advertising in a post-cookie worldFirst-party data strategies and publisher monetizationGDPR and CCPA compliance in ad technologyBalancing user privacy with sustainable publisher revenue

Recognition

Notable achievements

  • Co-founded Admeld, acquired by Google in 2011 for a reported ~$400 million, one of the defining AdTech M&A deals of the programmatic era
  • Built Sourcepoint into a globally recognized consent management and privacy compliance platform serving major publishers worldwide
  • Helped establish consent management as a critical layer of publisher ad stack infrastructure ahead of major privacy regulation enforcement
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