Stape

Leading managed hosting provider for Google Tag Manager Server-Side, serving agencies and performance marketers globally

Stape is a specialized AdTech infrastructure company that provides a managed cloud hosting solution for Google Tag Manager Server-Side (sGTM). Founded to simplify the complexity of server-side tagging, Stape abstracts away the need for DevOps expertise or cloud infrastructure management, allowing marketers and agencies to deploy server-side tracking in minutes rather than days. The platform hosts sGTM containers on behalf of clients, handles scaling, uptime, and custom domain configuration, and offers a suite of proprietary tags and templates that extend native sGTM functionality. Stape's product suite goes beyond simple hosting. It includes tools like the Stape Data Tag, Cookie Keeper (for extending first-party cookie lifetimes), and a variety of pre-built server-side tag templates for platforms like Meta (Facebook), Google Ads, TikTok, Snapchat, and more. These tools help advertisers recover signal lost to browser-based tracking limitations, iOS privacy changes, and ad blockers — making Stape a critical enabler of first-party data strategies. The company also offers a Stape Store, a marketplace of community and proprietary server-side tag templates. Positioned at the intersection of privacy-first marketing and measurement infrastructure, Stape serves a fast-growing market of digital agencies, e-commerce brands, and performance marketers who need reliable, compliant data pipelines. As third-party cookies deprecate and browser tracking restrictions tighten, Stape's server-side approach has become increasingly relevant. The company has grown rapidly by targeting the long tail of agencies and mid-market advertisers who lack the engineering resources to self-host sGTM on Google Cloud Platform directly.

• 2021Founded