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Brief
Simple Analytics

Simple Analytics

Web Analyticssimpleanalytics.com

Simple Analytics provides cookie-free, privacy-first website analytics that delivers essential insights while ensuring full GDPR compliance without requiring visitor consent banners.

Last updated Jun 23, 2026

Founded
2018
HQ
Amsterdam, North Holland, Netherlands
Connections
4

At a glance

Employees
1-10
Funding
$1.1M
4integrations

About

Privacy-focused alternative analytics provider targeting GDPR-compliant organizations

Simple Analytics is a privacy-first web analytics platform founded as an alternative to traditional analytics tools like Google Analytics. The company provides cookie-free, GDPR-compliant website analytics that focuses on delivering essential insights without compromising visitor privacy. Simple Analytics positions itself in the growing privacy-focused analytics segment, catering to businesses and website owners who prioritize data protection and regulatory compliance while still needing actionable traffic insights. The platform offers a lightweight, straightforward analytics solution that doesn't require cookie consent banners, making it particularly attractive in the post-GDPR landscape. Simple Analytics has gained traction among privacy-conscious organizations, developers, and businesses seeking transparent data practices. The company operates on a subscription-based SaaS model and emphasizes simplicity, transparency, and ethical data handling as core differentiators in the increasingly crowded web analytics market.

Business model

SaaS

Target market

SMB, Mid-Market

What they offer

  • Simple Analytics Dashboard

    Clean, minimalist analytics dashboard showing essential website metrics without tracking individual users

  • Events Tracking

    Privacy-friendly event tracking for monitoring specific user actions and conversions

  • Automated Reports

    Scheduled email reports with key metrics and insights

  • Public Dashboard

    Option to make analytics data publicly accessible for transparency

Key features

Cookie-free trackingGDPR, CCPA, and PECR compliantNo consent banner requiredLightweight script (< 3KB)Real-time analyticsReferrer trackingUTM parameter supportCustom eventsAPI accessData ownershipPublic dashboard optionEmail reports

Use cases

Privacy-compliant website analytics for EU-based businessesAnalytics for privacy-conscious organizationsLightweight analytics for performance-sensitive websitesTransparent analytics for open-source projectsGDPR-compliant tracking for SaaS applicationsAnalytics without cookie consent complexity

Customer segments

Privacy-conscious businessesEuropean companies requiring GDPR complianceSaaS companiesDigital agenciesOpen-source projectsBloggers and content creatorsSmall to medium-sized businesses

Tech & specs

Technology stack

JavaScriptElixirPostgreSQLGraphQL API

Security & compliance

GDPRCCPAPECRePrivacy Directive

Deployment

Cloud

API

Yes

Corporate history
  1. 2018 · Founded
Connection details

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