Skip to content
Brief
Simple Analytics

Simple Analytics

Web Analyticssimpleanalytics.com

Simple Analytics provides cookie-free, privacy-first website analytics that delivers essential insights while ensuring full GDPR compliance without requiring visitor consent banners.

Last updated Jul 22, 2026 by the ATDb Editorial Team

Founded
2018
HQ
Amsterdam, North Holland, Netherlands
Connections
4

At a glance

Employees
1-10
Funding
$1.1M
4integrations

About

Privacy-focused alternative analytics provider targeting GDPR-compliant organizations

Simple Analytics is a privacy-first web analytics platform founded as an alternative to traditional analytics tools like Google Analytics. The company provides cookie-free, GDPR-compliant website analytics that focuses on delivering essential insights without compromising visitor privacy. Simple Analytics positions itself in the growing privacy-focused analytics segment, catering to businesses and website owners who prioritize data protection and regulatory compliance while still needing actionable traffic insights. The platform offers a lightweight, straightforward analytics solution that doesn't require cookie consent banners, making it particularly attractive in the post-GDPR landscape. Simple Analytics has gained traction among privacy-conscious organizations, developers, and businesses seeking transparent data practices. The company operates on a subscription-based SaaS model and emphasizes simplicity, transparency, and ethical data handling as core differentiators in the increasingly crowded web analytics market.

Business model

SaaS

Target market

SMB, Mid-Market

What they offer

  • Simple Analytics Dashboard

    Clean, minimalist analytics dashboard showing essential website metrics without tracking individual users

  • Events Tracking

    Privacy-friendly event tracking for monitoring specific user actions and conversions

  • Automated Reports

    Scheduled email reports with key metrics and insights

  • Public Dashboard

    Option to make analytics data publicly accessible for transparency

Key features

Cookie-free trackingGDPR, CCPA, and PECR compliantNo consent banner requiredLightweight script (< 3KB)Real-time analyticsReferrer trackingUTM parameter supportCustom eventsAPI accessData ownershipPublic dashboard optionEmail reports

Use cases

Privacy-compliant website analytics for EU-based businessesAnalytics for privacy-conscious organizationsLightweight analytics for performance-sensitive websitesTransparent analytics for open-source projectsGDPR-compliant tracking for SaaS applicationsAnalytics without cookie consent complexity

Customer segments

Privacy-conscious businessesEuropean companies requiring GDPR complianceSaaS companiesDigital agenciesOpen-source projectsBloggers and content creatorsSmall to medium-sized businesses

Tech & specs

Technology stack

JavaScriptElixirPostgreSQLGraphQL API

Security & compliance

GDPRCCPAPECRePrivacy Directive

Deployment

Cloud

API

Yes

Corporate history
  1. 2018 · Founded
Connection details

Explore further

2 views