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Brief
Simple Analytics

Simple Analytics

Simple Analytics provides cookie-free, privacy-first website analytics that delivers essential insights while ensuring full GDPR compliance without requiring visitor consent banners.

simpleanalytics.comAmsterdam, North Holland, NetherlandsFounded 2018

Last updated May 11, 2026

Industry
Web Analytics / Privacy Tech
Business Model
SaaS
Target Market
SMB, Mid-Market
Employee Count
1-10
Funding
$1.1M
API Available
Yes
Market Position

Privacy-focused alternative analytics provider targeting GDPR-compliant organizations

Overview

Simple Analytics is a privacy-first web analytics platform founded as an alternative to traditional analytics tools like Google Analytics. The company provides cookie-free, GDPR-compliant website analytics that focuses on delivering essential insights without compromising visitor privacy. Simple Analytics positions itself in the growing privacy-focused analytics segment, catering to businesses and website owners who prioritize data protection and regulatory compliance while still needing actionable traffic insights. The platform offers a lightweight, straightforward analytics solution that doesn't require cookie consent banners, making it particularly attractive in the post-GDPR landscape. Simple Analytics has gained traction among privacy-conscious organizations, developers, and businesses seeking transparent data practices. The company operates on a subscription-based SaaS model and emphasizes simplicity, transparency, and ethical data handling as core differentiators in the increasingly crowded web analytics market.

Products & Features

Simple Analytics Dashboard

Clean, minimalist analytics dashboard showing essential website metrics without tracking individual users

Events Tracking

Privacy-friendly event tracking for monitoring specific user actions and conversions

Automated Reports

Scheduled email reports with key metrics and insights

Public Dashboard

Option to make analytics data publicly accessible for transparency

Key Features
Cookie-free trackingGDPR, CCPA, and PECR compliantNo consent banner requiredLightweight script (< 3KB)Real-time analyticsReferrer trackingUTM parameter supportCustom eventsAPI accessData ownershipPublic dashboard optionEmail reports
Use Cases
Privacy-compliant website analytics for EU-based businessesAnalytics for privacy-conscious organizationsLightweight analytics for performance-sensitive websitesTransparent analytics for open-source projectsGDPR-compliant tracking for SaaS applicationsAnalytics without cookie consent complexity
Customer Segments
Privacy-conscious businessesEuropean companies requiring GDPR complianceSaaS companiesDigital agenciesOpen-source projectsBloggers and content creatorsSmall to medium-sized businesses
Connections

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