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Brief

Adblock Plus

Ad Blocking & Privacy Technology

Adblock Plus is a browser extension company that blocks intrusive and malicious advertisements while supporting website creators through its Acceptable Ads program.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2006
HQ
Cologne, North Rhine-Westphalia, Germany
Parent
Eyeo
Connections
2

AI-drafted from public sources12 sources cited

At a glance

Employees
51-200
Revenue
$10M-$50M
1integrations1corporate family
Privacy TechnologyAd Fraud Prevention

About

World's most widely installed ad-blocking browser extension with hundreds of millions of users globally

Adblock Plus is a browser extension company that blocks intrusive and malicious advertisements while supporting website creators through its Acceptable Ads program. In 2011, Palant, Till Faida, and Tim Schumacher incorporated Adblock Plus as Eyeo GmbH. The company has expanded into ad tech with a supply-side platform (SSP) offering called the Acceptable Ads Platform, marking its first move into an ad tech space it typically criticizes. Governance of ad standards is handled by the Acceptable Ads Committee, which consists of a diverse mix of online experts from companies and non-profit organizations interested in developing better ad standards. In April 2018, Germany's Federal Constitutional Court found in favor of Eyeo and ruled that Adblock Plus did not violate any laws. Source 1: adblockplus.org — Download Adblock Plus Chrome Source 2: wikipedia.org — Adblock Plus Source 3: adexchanger.com — Adblock Plus Shifts Into Ad Tech With SSP Offering Source 4: adblockplus.org — Your ad-free experience, your choice

Business model

Freemium / Whitelisting Fees

Target market

Consumers / General Public

What they offer

  • Adblock Plus Browser Extension

    Core ad-blocking extension available for Chrome, Firefox, Safari, Edge, and other browsers that blocks ads, pop-ups, and trackers

  • Acceptable Ads Program

    Whitelist program that allows non-intrusive, criteria-compliant ads to be shown to users by default, with an opt-out option

  • Adblock Browser

    A standalone mobile browser for Android and iOS with built-in ad blocking powered by Adblock Plus

  • Acceptable Ads Committee

    An independent governance body that sets and oversees the criteria for what qualifies as an acceptable ad

Key features

Ad and pop-up blocking across major browsersTracker and malware domain blockingAcceptable Ads whitelist with user opt-outCustom filter list support (e.g., EasyList)Element hiding for page clutter removalOpen-source codebaseCross-platform browser support

Use cases

Blocking intrusive display and video ads while browsingPreventing cross-site tracking and data collectionReducing page load times and bandwidth usageProtecting against malvertising and malicious ad scriptsAdvertisers seeking whitelisting to reach ad-block users

Customer segments

General consumers seeking ad-free browsingPrivacy-conscious internet usersAdvertisers and ad networks seeking Acceptable Ads whitelistingPublishers exploring non-intrusive ad formats

Tech & specs

Technology stack

JavaScript (browser extension core)WebExtensions APIEasyList filter listsOpen-source ABP filter engineAndroid / iOS (Adblock Browser)

Security & compliance

GDPR

Deployment

Browser extension (client-side)

API

Limited

Corporate history
  1. 2006 · Founded
Connection details

Explore further

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On the Mapby country + regionOn the GraphNetwork around Adblock Plus