Optable

Emerging player in privacy-first data collaboration for advertising

Optable is a data collaboration platform that provides privacy-first solutions for the advertising industry, focusing on helping publishers and advertisers navigate the cookieless future. The company specializes in clean room technology that enables secure data collaboration between parties without exposing raw user-level data. Optable's platform facilitates identity resolution, audience building, measurement, and data activation while maintaining compliance with privacy regulations like GDPR and CCPA. Founded to address the challenges posed by third-party cookie deprecation and increasing privacy regulations, Optable positions itself as an infrastructure provider for the modern advertising ecosystem. The platform enables publishers to monetize their first-party data assets and helps advertisers execute data-driven campaigns without relying on traditional tracking methods. Optable serves as a neutral intermediary that allows multiple parties to collaborate on data insights while maintaining data sovereignty and privacy controls.