AI Agents Are Giving Publishers A New Way To Monetize Their Data

End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automated and bespoke approach to deal curation that wasn’t possible before. PubMatic and Optable are both productizing this shift with agentic tech and collaborating on a new end-to-end workflow […] The post AI Agents Are Giving Publishers A New Way To Monetize Their Data appeared first on AdExchanger.

Last updated Aug 3, 2026 by ATDb automated enrichment