Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working Media

Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up nearly half of advertising spend. Now, agentic AI promises something better: the speed and scale of programmatic combined with the customization and direct relationships of traditional media buying. And […] The post Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working Media appeared first on AdExchanger.

Last updated Oct 21, 2026 by ATDb automated enrichment