Plausible Analytics

Plausible Analytics is a privacy-first web analytics platform designed as an ethical alternative to traditional analytics solutions like Google Analytics. The company provides website owners and digital marketers with essential traffic insights while maintaining strict adherence to privacy regulations including GDPR, CCPA, and PECR. By eliminating the use of cookies and personal data collection, Plausible enables organizations to track website performance without requiring cookie consent banners or compromising visitor privacy. The platform distinguishes itself through its lightweight script (under 1KB), which loads significantly faster than conventional analytics tools and minimally impacts website performance. Plausible offers an intuitive, single-page dashboard that presents key metrics including page views, unique visitors, bounce rates, traffic sources, and goal conversions in a straightforward manner. The solution is built as an open-source project, allowing for transparency and community contributions while offering both cloud-hosted and self-hosted deployment options. Plausible Analytics serves a diverse customer base ranging from individual bloggers and small businesses to larger enterprises and educational institutions seeking privacy-compliant analytics solutions. The company operates on a sustainable, bootstrapped business model with transparent pricing based on monthly pageview volumes, positioning itself within the growing privacy-tech movement that prioritizes user rights and data minimization principles.