Plausible Analytics

Privacy-focused alternative analytics provider for small to medium-sized websites

Plausible Analytics is a lightweight, open-source web analytics platform that positions itself as a privacy-first alternative to Google Analytics and other traditional analytics tools. Founded in 2019, the company provides website owners with essential traffic insights and metrics without collecting personal data, using cookies, or requiring visitor consent banners. The platform is designed to be simple, fast (under 1KB script size), and fully compliant with privacy regulations including GDPR, CCPA, and PECR. Plausible operates as a bootstrapped SaaS company, serving privacy-conscious website owners, bloggers, small businesses, and organizations that prioritize ethical data practices. The platform offers both a cloud-hosted solution and a self-hosted option, making it accessible to different user preferences and technical capabilities. While not a traditional AdTech platform focused on advertising delivery or programmatic capabilities, Plausible serves the analytics segment of the marketing technology ecosystem, providing measurement and insights without the privacy concerns associated with conventional analytics tools.