Fathom Analytics

Fathom Analytics is a privacy-first website analytics platform that provides businesses with essential website metrics without compromising visitor privacy. Founded as an alternative to traditional analytics platforms that collect extensive user data, Fathom emphasizes simplicity, transparency, and compliance with global privacy regulations including GDPR and CCPA. The platform offers a streamlined approach to understanding website traffic, focusing on actionable insights rather than overwhelming data complexity. The company positions itself as a solution for businesses, content creators, and organizations that prioritize user privacy while still requiring reliable website performance data. Fathom's analytics service operates without cookies, doesn't track users across websites, and doesn't sell customer data to third parties. This approach has resonated particularly well with privacy-conscious organizations, independent publishers, and businesses in regulated industries. The platform provides real-time analytics, goal tracking, and essential metrics such as page views, unique visitors, bounce rates, and referral sources in an intuitive, easy-to-understand dashboard that can be accessed within seconds rather than requiring extensive training or configuration.