Pixalate
Pixalate is a global ad fraud detection and privacy compliance company that safeguards digital advertising spend for Fortune 500 brands, major DSPs and SSPs, CTV publishers, and large app marketplaces.
Last updated Oct 5, 2026 by the ATDb Editorial Team
AI-drafted from public sources8 sources cited
At a glance
- Employees
- 51-200
- Funding
- $58.7M
- Revenue
- $10M-$50M
About
A leading MRC-accredited ad fraud protection and compliance analytics platform with particular strength in CTV and mobile app invalid traffic detection
Pixalate is a global ad fraud detection and privacy compliance company that safeguards digital advertising spend for Fortune 500 brands, major DSPs and SSPs, CTV publishers, and large app marketplaces. Its platform delivers data and insights across Connected TV, mobile apps, and websites, covering privacy, compliance, risk, rankings, and more to bring transparency and trust to the open web. The company monitors over 5 million apps, 80 million domains, and 300 million OTT devices, detecting more than 35 types of invalid traffic across CTV, mobile, and web environments. Its pre-bid blocking solution prevents invalid traffic from reaching advertisers across all three channels, covering over 40 types of IVT to provide full protection. Pixalate also publishes Publisher Trust Indexes offering more than 200 unique rankings for CTV and mobile apps, drawing on analysis of over 5 million apps across the Google, Apple, Roku, and Amazon app stores. Beyond its core platform, the company has surfaced high-profile criminal networks and illegal surveillance operations covered by major news outlets, and was recognized by UNICEF as a Key Innovator for protecting children's online privacy. Source 1: builtinnyc.com — Pixalate - Sales Director ( AdTech Experience Required) Source 2: pixalate.com — Pixalate - Ad Fraud Protection, Privacy, and Compliance ...
Business model
SaaS
Target market
Enterprise
What they offer
Ad Fraud Protection
Real-time and post-bid invalid traffic (IVT) detection and prevention across display, mobile, video, and CTV advertising channels.
Seller Trust Index
Ratings and rankings of programmatic sellers (SSPs, exchanges) based on traffic quality and fraud risk metrics.
Supply Path Analysis
Tools to evaluate and optimize programmatic supply paths, identifying high-risk or low-quality inventory sources.
Privacy Compliance Monitoring
App-level privacy and compliance analytics to help organizations adhere to GDPR, COPPA, CCPA, and other regulations.
App Store Intelligence
Market intelligence and fraud risk data on mobile apps across Apple App Store and Google Play Store.
CTV/OTT Fraud Protection
Specialized invalid traffic detection for connected TV and over-the-top streaming advertising environments.
Market Share Reports
Periodic industry research reports on SSP and DSP market share, CTV trends, and programmatic ecosystem health.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2012 · Founded