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Pixalate

Pixalate

Ad Fraud Detection & Verificationpixalate.com

Pixalate provides MRC-accredited invalid traffic detection and compliance analytics that protect advertisers, publishers, and platforms from ad fraud across all programmatic channels, including the fast-growing CTV and mobile app ecosystems.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2012
HQ
McLean, Virginia, United States
Connections
27

At a glance

Employees
51-200
Funding
$58.7M
Revenue
$10M-$50M
10integrations16competitors
Privacy TechnologyAd Fraud PreventionVerification Platform

About

MRC-accredited leader in programmatic ad fraud detection and compliance analytics, particularly strong in CTV/OTT and mobile app fraud intelligence

Pixalate is a leading fraud protection, privacy, and compliance analytics company serving the global programmatic advertising ecosystem. Founded in 2012 and headquartered in McLean, Virginia, Pixalate provides sophisticated invalid traffic (IVT) detection, ad fraud prevention, and audience analytics solutions across display, mobile app, video, and connected TV (CTV) advertising channels. The platform is accredited by the Media Rating Council (MRC) for detecting sophisticated invalid traffic (SIVT), a distinction that underscores its credibility and technical rigor in the industry. Pixalate's product suite encompasses real-time fraud detection, supply-path analysis, seller trust indexes, and privacy compliance tools. The company is particularly well-known for its regular research reports and rankings on CTV and mobile app fraud, supply quality, and app store analytics, which have made it a go-to source for industry intelligence. Its Seller Trust Index and Supply Quality rankings are widely cited by publishers, advertisers, and agencies seeking transparency in programmatic supply chains. In the AdTech ecosystem, Pixalate occupies a critical role as an independent third-party verification and analytics provider. It serves demand-side platforms (DSPs), supply-side platforms (SSPs), advertisers, agencies, and publishers who need to ensure their programmatic investments are protected from fraud and compliant with privacy regulations such as GDPR and COPPA. The company competes with other verification and measurement firms but differentiates itself through its deep focus on CTV/OTT fraud, mobile app analytics, and its MRC accreditation.

Business model

SaaS

Target market

Enterprise

What they offer

  • Ad Fraud Protection

    Real-time and pre-bid invalid traffic (IVT) detection and filtering across display, video, mobile, and CTV programmatic advertising

  • Seller Trust Index

    Rankings and scoring of programmatic sellers (SSPs, exchanges) based on supply quality and fraud rates to guide media buying decisions

  • Supply Path Analytics

    Tools to analyze and optimize programmatic supply paths, identifying low-quality or fraudulent inventory sources

  • CTV/OTT Fraud Detection

    Specialized invalid traffic detection for connected TV and over-the-top streaming advertising environments

  • Mobile App Analytics

    App store intelligence and fraud analytics for mobile advertising, including app ratings, compliance data, and IVT detection

  • Privacy Compliance Analytics

    Tools to assess and monitor compliance with GDPR, COPPA, and other privacy regulations across app and web advertising inventory

  • Audience Verification

    Audience data analytics to verify the quality and authenticity of audience segments used in programmatic campaigns

  • Research & Intelligence Reports

    Regular published reports on ad fraud trends, supply quality, CTV fraud benchmarks, and app store analytics used widely across the industry

Key features

MRC accreditation for Sophisticated Invalid Traffic (SIVT) detectionReal-time pre-bid and post-bid fraud filteringCTV and OTT-specific fraud detectionMobile app store analytics and compliance scoringSeller Trust Index and supply quality rankingsPrivacy compliance monitoring (GDPR, COPPA, CCPA)Programmatic supply path transparency toolsIndustry research reports and fraud benchmarking

Use cases

Advertisers protecting programmatic budgets from invalid traffic and ad fraudDSPs integrating pre-bid fraud filtering to improve supply qualitySSPs and publishers validating inventory quality to attract premium buyersAgencies auditing media buys for fraud and compliance on behalf of clientsCTV app developers assessing compliance with children's privacy laws (COPPA)Media buyers using Seller Trust Index to evaluate and select supply partnersAd tech platforms ensuring GDPR and CCPA compliance across inventoryIndustry researchers benchmarking fraud rates across channels and verticals

Customer segments

Demand-Side Platforms (DSPs)Supply-Side Platforms (SSPs) and Ad ExchangesAdvertisers and Brand MarketersMedia Agencies and Trading DesksPublishers and App DevelopersConnected TV and OTT PlatformsAd Networks

Tech & specs

Technology stack

Machine learning and AI for IVT pattern detectionBig data analytics infrastructureReal-time bidding (RTB) integration APIsCloud-based SaaS platformApp store data crawling and indexingDevice fingerprinting and behavioral analysis

Security & compliance

MRC Accreditation (SIVT)GDPRCCPACOPPA compliance analyticsTAG (Trustworthy Accountability Group) alignment

Deployment

Cloud

API

Yes

Explore further

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