Pixalate
Pixalate provides MRC-accredited invalid traffic detection and compliance analytics that protect advertisers, publishers, and platforms from ad fraud across all programmatic channels, including the fast-growing CTV and mobile app ecosystems.
Last updated May 22, 2026 by ATDb automated enrichment · Connections updated May 25, 2026
- Industry
- Ad Fraud Detection & Verification
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $58.7M
- Revenue Range
- $10M-$50M
- API Available
- Yes
MRC-accredited leader in programmatic ad fraud detection and compliance analytics, particularly strong in CTV/OTT and mobile app fraud intelligence
Pixalate is a leading fraud protection, privacy, and compliance analytics company serving the global programmatic advertising ecosystem. Founded in 2012 and headquartered in McLean, Virginia, Pixalate provides sophisticated invalid traffic (IVT) detection, ad fraud prevention, and audience analytics solutions across display, mobile app, video, and connected TV (CTV) advertising channels. The platform is accredited by the Media Rating Council (MRC) for detecting sophisticated invalid traffic (SIVT), a distinction that underscores its credibility and technical rigor in the industry. Pixalate's product suite encompasses real-time fraud detection, supply-path analysis, seller trust indexes, and privacy compliance tools. The company is particularly well-known for its regular research reports and rankings on CTV and mobile app fraud, supply quality, and app store analytics, which have made it a go-to source for industry intelligence. Its Seller Trust Index and Supply Quality rankings are widely cited by publishers, advertisers, and agencies seeking transparency in programmatic supply chains. In the AdTech ecosystem, Pixalate occupies a critical role as an independent third-party verification and analytics provider. It serves demand-side platforms (DSPs), supply-side platforms (SSPs), advertisers, agencies, and publishers who need to ensure their programmatic investments are protected from fraud and compliant with privacy regulations such as GDPR and COPPA. The company competes with other verification and measurement firms but differentiates itself through its deep focus on CTV/OTT fraud, mobile app analytics, and its MRC accreditation.
Ad Fraud Protection
Real-time and pre-bid invalid traffic (IVT) detection and filtering across display, video, mobile, and CTV programmatic advertising
Seller Trust Index
Rankings and scoring of programmatic sellers (SSPs, exchanges) based on supply quality and fraud rates to guide media buying decisions
Supply Path Analytics
Tools to analyze and optimize programmatic supply paths, identifying low-quality or fraudulent inventory sources
CTV/OTT Fraud Detection
Specialized invalid traffic detection for connected TV and over-the-top streaming advertising environments
Mobile App Analytics
App store intelligence and fraud analytics for mobile advertising, including app ratings, compliance data, and IVT detection
Privacy Compliance Analytics
Tools to assess and monitor compliance with GDPR, COPPA, and other privacy regulations across app and web advertising inventory
Audience Verification
Audience data analytics to verify the quality and authenticity of audience segments used in programmatic campaigns
Research & Intelligence Reports
Regular published reports on ad fraud trends, supply quality, CTV fraud benchmarks, and app store analytics used widely across the industry