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Pixalate

Pixalate

Ad Fraud Detection & Verificationpixalate.com

Pixalate is a global ad fraud detection and privacy compliance company that safeguards digital advertising spend for Fortune 500 brands, major DSPs and SSPs, CTV publishers, and large app marketplaces.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2012
HQ
McLean, Virginia, United States
Connections
28

AI-drafted from public sources8 sources cited

At a glance

Employees
51-200
Funding
$58.7M
Revenue
$10M-$50M
10integrations18competitors

About

A leading MRC-accredited ad fraud protection and compliance analytics platform with particular strength in CTV and mobile app invalid traffic detection

Pixalate is a global ad fraud detection and privacy compliance company that safeguards digital advertising spend for Fortune 500 brands, major DSPs and SSPs, CTV publishers, and large app marketplaces. Its platform delivers data and insights across Connected TV, mobile apps, and websites, covering privacy, compliance, risk, rankings, and more to bring transparency and trust to the open web. The company monitors over 5 million apps, 80 million domains, and 300 million OTT devices, detecting more than 35 types of invalid traffic across CTV, mobile, and web environments. Its pre-bid blocking solution prevents invalid traffic from reaching advertisers across all three channels, covering over 40 types of IVT to provide full protection. Pixalate also publishes Publisher Trust Indexes offering more than 200 unique rankings for CTV and mobile apps, drawing on analysis of over 5 million apps across the Google, Apple, Roku, and Amazon app stores. Beyond its core platform, the company has surfaced high-profile criminal networks and illegal surveillance operations covered by major news outlets, and was recognized by UNICEF as a Key Innovator for protecting children's online privacy. Source 1: builtinnyc.com — Pixalate - Sales Director ( AdTech Experience Required) Source 2: pixalate.com — Pixalate - Ad Fraud Protection, Privacy, and Compliance ...

Business model

SaaS

Target market

Enterprise

What they offer

  • Ad Fraud Protection

    Real-time and post-bid invalid traffic (IVT) detection and prevention across display, mobile, video, and CTV advertising channels.

  • Seller Trust Index

    Ratings and rankings of programmatic sellers (SSPs, exchanges) based on traffic quality and fraud risk metrics.

  • Supply Path Analysis

    Tools to evaluate and optimize programmatic supply paths, identifying high-risk or low-quality inventory sources.

  • Privacy Compliance Monitoring

    App-level privacy and compliance analytics to help organizations adhere to GDPR, COPPA, CCPA, and other regulations.

  • App Store Intelligence

    Market intelligence and fraud risk data on mobile apps across Apple App Store and Google Play Store.

  • CTV/OTT Fraud Protection

    Specialized invalid traffic detection for connected TV and over-the-top streaming advertising environments.

  • Market Share Reports

    Periodic industry research reports on SSP and DSP market share, CTV trends, and programmatic ecosystem health.

Key features

MRC-accredited sophisticated invalid traffic (SIVT) detectionReal-time and post-bid fraud protectionConnected TV and mobile app fraud specializationSeller Trust Index and supply chain transparencyPrivacy and compliance monitoring (GDPR, COPPA, CCPA)App store intelligence and risk scoringProgrammatic supply path optimizationIndustry research and market share reporting

Use cases

Protecting advertiser budgets from invalid traffic and ad fraudEvaluating and vetting programmatic supply partners and SSPsEnsuring mobile app advertising compliance with COPPA and GDPRMonitoring CTV inventory quality for brand safetyOptimizing supply path decisions based on traffic quality dataRegulatory compliance auditing for app publishers and ad networks

Customer segments

Programmatic advertisers and brandsAdvertising agencies and trading desksSupply-side platforms (SSPs) and ad exchangesDemand-side platforms (DSPs)Mobile app publishersConnected TV publishers and streaming platformsAd networks

Tech & specs

Technology stack

Machine learning and AI for IVT detectionBig data analyticsCloud infrastructureReal-time bidding (RTB) integrationAPI-based data delivery

Security & compliance

MRC Accreditation (SIVT)GDPRCCPACOPPA

Deployment

Cloud

API

Yes

Explore further

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