Pixalate

A leading MRC-accredited ad fraud protection and compliance analytics platform with particular strength in CTV and mobile app invalid traffic detection

Pixalate is a fraud protection, privacy, and compliance analytics company headquartered in McLean, Virginia, United States. The company specializes in detecting and preventing invalid traffic (IVT) and ad fraud across programmatic advertising channels including display, mobile app, video, and connected TV (CTV). Pixalate is accredited by the Media Rating Council (MRC) for its sophisticated invalid traffic (SIVT) detection across multiple channels, a distinction that underscores its credibility and technical rigor in the ad verification space. Pixalate's platform provides advertisers, publishers, ad networks, and supply-side platforms (SSPs) with real-time and post-bid fraud protection, supply path analysis, and seller trust ratings. Its Supply-Side Platform (SSP) Market Share Reports and app store intelligence tools are widely cited in the industry, offering transparency into the programmatic supply chain. The company also provides privacy compliance monitoring tools, helping organizations navigate regulations such as GDPR, COPPA, and CCPA, particularly in the context of mobile apps and CTV. In the competitive ad verification and brand safety landscape, Pixalate differentiates itself through its deep focus on CTV and mobile app fraud — segments that have seen explosive growth and corresponding fraud risk. Its data-driven research reports and seller trust indices have made it a recognized thought leader, while its MRC accreditation positions it as a trusted third-party measurement partner for enterprise advertisers, agencies, and programmatic platforms worldwide.