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Brief
HUMAN Security

HUMAN Security

HUMAN Security verifies the humanity of digital interactions at scale, protecting advertisers, publishers, and enterprises from sophisticated bot fraud, account takeover, and application abuse — ensuring ad spend reaches real humans and digital experiences remain secure.

humansecurity.comNew York, New York, United StatesFounded 2012

Last updated May 27, 2026 by ATDb automated enrichment · Connections updated Jun 1, 2026

Industry
Ad Fraud & Bot Mitigation / Cybersecurity
Business Model
SaaS
Target Market
Enterprise
Employee Count
501-1000
Funding
$200M+
Revenue Range
$100M-$200M
API Available
Yes
Market Position

A top-tier bot mitigation and ad fraud prevention provider, recognized for technical depth, large-scale threat intelligence, and active fraud disruption operations in partnership with law enforcement.

Overview

HUMAN Security, formerly known as White Ops, is a leading cybersecurity company specializing in bot mitigation, fraud prevention, and the protection of digital interactions across advertising, marketing, and enterprise applications. Founded in 2012, the company uses a combination of machine learning, technical evidence collection, and behavioral analysis to verify the humanity of online interactions at massive scale — analyzing trillions of interactions per week to distinguish humans from bots and fraudulent actors. The company's core platform, the Human Defense Platform, addresses threats including sophisticated bot attacks, ad fraud (impression fraud, click fraud, domain spoofing), account takeover, and fake account creation. HUMAN serves a broad range of customers including digital publishers, advertisers, ad platforms, and enterprise security teams. Their work extends beyond detection to active disruption of fraud operations, and they have collaborated with the FBI and industry partners on high-profile botnet takedowns such as 3ve and PARAGON. In 2021, White Ops rebranded to HUMAN Security following a period of significant growth and the acquisition of PerimeterX, which expanded their capabilities into application security and bot management for e-commerce and web applications. Backed by investors including Goldman Sachs and NightDragon, HUMAN has established itself as one of the most technically credible and respected players in the ad fraud and bot mitigation space, competing with companies like DoubleVerify, Integral Ad Science, and Cloudflare.

Products & Features

Human Defense Platform

Core platform that verifies the humanity of online interactions across advertising and enterprise use cases, using behavioral signals, technical fingerprinting, and machine learning.

Advertising Protection

Detects and blocks invalid traffic (IVT), impression fraud, click fraud, and domain spoofing to ensure ad spend reaches real, engaged audiences.

Account Defender

Protects user accounts from credential stuffing, account takeover, and fake account creation across login and registration flows.

BotGuard for Applications

Inherited from the PerimeterX acquisition, this product protects web applications and e-commerce sites from automated abuse, scraping, and carding attacks.

Code Defender

Client-side security solution that detects and blocks malicious JavaScript injected into web pages, protecting against Magecart-style attacks and digital skimming.

Page Defender

Prevents unauthorized ad injection and content violations on publisher pages, protecting brand safety and revenue integrity.

Credential Intelligence

Provides intelligence on compromised credentials and bot-driven credential stuffing campaigns to help enterprises proactively defend authentication systems.

Key Features
Behavioral verification of human vs. bot interactionsTrillions of interactions analyzed per week via global sensor networkReal-time invalid traffic (IVT) detection and blockingAccount takeover and credential stuffing preventionClient-side application security and Magecart protectionActive threat disruption and botnet takedownsPre-bid and post-bid ad fraud preventionDomain spoofing and ad injection detectionMachine learning and AI-driven threat intelligenceIntegration with major DSPs, SSPs, and ad servers
Use Cases
Protecting programmatic ad spend from bot-driven invalid trafficPreventing click fraud and impression fraud for advertisers and agenciesSecuring publisher inventory to maintain quality and CPM ratesBlocking credential stuffing and account takeover on login pagesPreventing fake account creation and loyalty fraudProtecting e-commerce checkout flows from carding and automated abuseDetecting and blocking web scraping of proprietary content or pricingPreventing digital skimming and Magecart attacks on checkout pagesEnforcing ad quality and blocking unauthorized ad injection on publisher sites
Customer Segments
Digital advertisers and brandsProgrammatic advertising platforms (DSPs, SSPs, ad exchanges)Digital publishers and media companiesE-commerce and retail companiesFinancial services and fintech firmsAd agencies and trading desksEnterprise security teamsGaming and entertainment platforms
Connections

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