HUMAN Security

Leading provider of bot mitigation and human verification technology for digital advertising and enterprise security, known for high-profile fraud takedowns and deep technical capabilities

HUMAN Security, formerly known as White Ops, is a leading cybersecurity company specializing in bot mitigation, fraud prevention, and human verification across digital advertising and enterprise applications. Founded in 2012, the company uses a combination of machine learning, technical evidence collection, and behavioral analytics to verify the humanity of online interactions at massive scale — analyzing trillions of digital interactions per week to distinguish real humans from automated bots and fraudulent actors. The company's platform addresses some of the most costly problems in digital advertising, including invalid traffic (IVT), ad fraud, account takeover, and credential stuffing. HUMAN's MediaGuard product protects the programmatic advertising supply chain, while its BotGuard suite defends enterprise applications and APIs. The company rebranded from White Ops to HUMAN Security in 2021, signaling a broader mission beyond ad fraud to encompass enterprise-wide human verification and cybersecurity. HUMAN Security holds a strong market position as one of the most technically sophisticated bot detection and fraud prevention vendors in the industry. The company has partnered with major ad platforms, DSPs, SSPs, and publishers, and has collaborated with law enforcement and industry bodies to dismantle large-scale bot fraud operations such as METHBOT and 3ve. Backed by significant venture investment and strategic partnerships, HUMAN serves major enterprises, digital advertisers, and platforms seeking to protect revenue and user trust from automated threats.