WhiteOps

Leading provider of bot detection and ad fraud prevention solutions

WhiteOps, now operating as HUMAN Security following a rebrand in 2021, is a cybersecurity company that specializes in bot mitigation and fraud prevention with a strong focus on protecting digital advertising and media. The company uses advanced machine learning, behavioral analysis, and collective intelligence to detect and prevent sophisticated bot attacks, ad fraud, account takeover, and other forms of online fraud. Their technology analyzes billions of digital interactions to distinguish between human and bot behavior in real-time. WhiteOps/HUMAN Security has established itself as a leader in the ad fraud detection space, protecting major advertisers, publishers, and platforms from invalid traffic (IVT) and sophisticated fraud schemes. The company gained significant recognition for uncovering major ad fraud operations including Methbot, 3ve, and PARETO, which collectively defrauded advertisers of hundreds of millions of dollars. Their solutions are widely adopted across the digital advertising ecosystem, making them a critical infrastructure provider for ad verification and fraud prevention.