WhiteOps

A top-tier bot fraud detection and prevention platform, widely regarded as a technical leader in invalid traffic mitigation and cybersecurity threat intelligence for digital advertising and online platforms.

White Ops, founded in 2012 and rebranded as HUMAN Security in 2021, is a cybersecurity company specializing in the detection and prevention of sophisticated bot attacks and fraud across digital advertising, marketing, and online platforms. The company's core technology uses a combination of technical evidence collection, machine learning, and continuous verification to distinguish between human and automated traffic at massive scale, protecting advertisers, publishers, and platforms from invalid traffic (IVT) and ad fraud. HUMAN Security now processes trillions of interactions per week across its network, making it one of the most data-rich bot detection platforms in the industry. The company gained significant recognition in the AdTech ecosystem through high-profile operations such as 'Operation Methbot' and '3ve,' in which White Ops collaborated with the FBI and major industry players to dismantle some of the largest ad fraud schemes ever uncovered. These operations cemented its reputation as a technically sophisticated and mission-driven cybersecurity firm. In 2021, the company was acquired by Goldman Sachs Merchant Banking Division and rebranded to HUMAN Security to reflect an expanded mission beyond advertising fraud into broader bot mitigation and account security. Today, HUMAN Security operates as a distinct and active brand, offering its Human Defense Platform to enterprises, ad platforms, publishers, and marketplaces. The company competes with players like DoubleVerify, Integral Ad Science, and Cheq, but differentiates itself through deep bot intelligence, threat research, and cross-industry applicability. Its Satori Threat Intelligence & Research team continues to publish industry-leading research on bot fraud and cybercrime.