WhiteOps

A top-tier bot fraud detection and prevention platform with strong credibility from FBI-partnered fraud takedowns and a broad sensor network covering hundreds of billions of daily interactions.

HUMAN Security, rebranded from White Ops in 2021, is a leading cybersecurity company focused on detecting and disrupting bot-driven fraud across digital advertising, marketing, and enterprise applications. The company's core platform uses a combination of machine learning, behavioral analytics, and a massive sensor network processing hundreds of billions of interactions daily to distinguish between human and automated traffic. Its technology protects advertisers, publishers, ad platforms, and enterprises from invalid traffic (IVT), account takeover, credential stuffing, and other bot-driven attacks. Originally founded in 2012 by Tamer Hassan and Michael Tiffany, White Ops built its reputation through high-profile bot fraud takedowns in partnership with the FBI and industry groups, including the dismantling of the METHBOT and 3ve ad fraud operations. These actions cemented the company's position as a trusted authority in the fight against sophisticated invalid traffic. In 2021, the company rebranded to HUMAN Security to reflect an expanded mission beyond advertising fraud into broader enterprise security use cases. HUMAN Security occupies a strong market position in the ad verification and bot mitigation space, competing with companies like DoubleVerify, Integral Ad Science, and Cloudflare. The company serves major digital advertising platforms, DSPs, SSPs, publishers, and enterprise brands, and has grown its footprint through strategic acquisitions including PerimeterX in 2022, significantly expanding its application security capabilities. HUMAN is backed by significant venture and private equity investment and remains a key player in the ongoing battle against automated fraud.