PerimeterX

Leading provider of bot detection and application security solutions, now part of HUMAN Security

PerimeterX, now operating as HUMAN Security following its merger with White Ops in 2021, is a cybersecurity company that specializes in protecting web and mobile applications from automated bot attacks, account takeover, and online fraud. While not strictly an AdTech platform, the company plays a critical role in the digital advertising ecosystem by detecting and preventing ad fraud, fake account creation, credential stuffing, and malicious bot traffic that can compromise advertising campaigns and user experiences. The company's behavioral-based detection technology analyzes user interactions in real-time to distinguish between legitimate human users and malicious bots without disrupting the user experience. PerimeterX serves major enterprises across e-commerce, financial services, media, entertainment, and other digital-first industries. The company's solutions help protect billions of digital interactions daily, making it a significant player in the broader digital trust and safety ecosystem that supports legitimate advertising and online commerce. Following the merger with White Ops to form HUMAN Security, the combined entity has become one of the leading bot detection and mitigation platforms, protecting against sophisticated fraud schemes that impact both advertisers and publishers in the digital advertising supply chain.