CHEQ

Category-defining leader in go-to-market (GTM) security, positioned between traditional cybersecurity and AdTech ad verification, competing with IAS and DoubleVerify while offering broader funnel-wide protection

CHEQ is an AI-powered go-to-market (GTM) security company founded in Tel Aviv, Israel, specializing in protecting businesses from invalid traffic (IVT), bot fraud, fake users, and other forms of digital deception that corrupt marketing data and waste advertising spend. The company's platform sits at the intersection of cybersecurity and AdTech, offering real-time threat detection across paid media channels, web analytics, SEO, and customer-facing workflows. CHEQ serves thousands of businesses globally, helping them ensure that only real, human users interact with their digital properties and marketing funnels. CHEQ's core product suite includes solutions for ad fraud prevention, bot mitigation, fake account prevention, and analytics protection. By blocking bots and invalid traffic before they enter the funnel, CHEQ helps marketers improve ROAS (Return on Ad Spend), reduce wasted budget, and maintain clean data for decision-making. The platform integrates with major ad platforms like Google Ads, Meta, and programmatic DSPs, as well as analytics tools and CRM systems, making it a comprehensive layer of protection across the entire customer acquisition stack. In the competitive landscape, CHEQ positions itself as a leader in GTM security — a category it has actively helped define — differentiating from traditional ad verification vendors like IAS and DoubleVerify by focusing on funnel-wide protection rather than just impression-level verification. The company has raised significant venture funding and has grown rapidly through both organic expansion and strategic acquisitions, including the acquisition of Ensighten on August 30, 2022 for tag management and data privacy capabilities (Ensighten was subsequently rebranded as CHEQ Control & Compliance, a.k.a. CHEQ Manage). CHEQ is widely recognized as a key player in the evolving space where cybersecurity meets digital marketing.