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Brief
CHEQ

CHEQ

Ad Fraud & GTM Securitycheq.ai

CHEQ is a cybersecurity company that specializes in protecting marketers from fraud, data manipulation, and bot-driven attacks.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2016
HQ
Tel Aviv, Tel Aviv District, Israel
Connections
24

AI-drafted from public sources6 sources cited

At a glance

Employees
201-500
Funding
$150M+
Revenue
$20M–$50M
Stock
N/A
15integrations7competitors1corporate family1acquisitions

About

Category leader in go-to-market security, positioned as a broader funnel-protection alternative to traditional ad verification vendors like IAS and DoubleVerify

CHEQ is a cybersecurity company that specializes in protecting marketers from fraud, data manipulation, and bot-driven attacks. Its core offering is a fully integrated, multi-layered Traffic, Trust, and Identity Intelligence Engine that helps businesses detect and block fake users, prevent click fraud in digital advertising, and keep marketing analytics accurate by filtering out non-human traffic. Its capabilities span protecting paid marketing campaigns from fraud, analyzing human and non-human traffic, stopping fake form submissions to improve lead quality, and streamlining data collection and tag management. CHEQ's solutions cater primarily to enterprises but also include self-serve options for smaller businesses, helping them reduce wasted ad spend and improve decision-making. Through its 2020 acquisition of ClickCease, CHEQ expanded its reach in click fraud protection, growing from 20,000 to 57,000 protected websites within two years, and the company is now trusted by 15,000 brands, processes 6 trillion signals daily, and maintains a false positive rate of less than 0.009%. Source 1: marketecture.tv — Cheq.ai: Anti-fraud for marketers Source 2: cheq.ai — The Intelligence Standard for the Human-AI Era | CHEQ Source 3: extruct.ai — CHEQ Funding | Complete Analysis Source 4: cheq.ai — About ClickCease - Our Story

Business model

SaaS

Target market

Mid-Market, Enterprise

What they offer

  • CHEQ Essentials

    Real-time invalid traffic and bot blocking for paid media campaigns across Google Ads, Meta, and other ad platforms to prevent wasted ad spend.

  • CHEQ for Analytics

    Protects web analytics data by filtering out bot and non-human traffic, ensuring accurate reporting and decision-making.

  • CHEQ for SEO

    Identifies and blocks bot-driven crawlers and fake traffic that distort SEO metrics and rankings.

  • CHEQ Paradome

    Enterprise-grade GTM security platform providing comprehensive protection across the entire customer acquisition funnel.

  • CHEQ Manage (formerly Ensighten / CHEQ Control & Compliance)

    Tag management and data privacy compliance solution acquired via Ensighten in August 2022, rebranded as CHEQ Control & Compliance.

  • Fake Account Prevention

    Detects and blocks fake user registrations and account creation attempts to protect customer-facing workflows and CRM data quality.

Key features

Real-time invalid traffic (IVT) detection and blockingBot mitigation across paid media, web, and SEOFunnel-wide GTM security beyond impression-level verificationIntegration with Google Ads, Meta, and programmatic DSPsAnalytics protection for clean marketing dataFake account and fake lead preventionTag management and data privacy compliance (via CHEQ Manage)AI-powered threat intelligence with continuous model updatesCRM and marketing automation integrations

Use cases

Blocking bot clicks on paid search and social campaigns to reduce wasted ad spendCleaning analytics data by filtering non-human traffic from Google Analytics and similar toolsPreventing fake lead submissions and form fills from corrupting CRM pipelinesProtecting programmatic advertising budgets from IVTEnsuring accurate SEO performance data by removing bot crawlersPreventing fake account registrations on digital platformsTag management and marketing data governance for enterprise compliance

Customer segments

Performance marketers and paid media teamsE-commerce companiesB2B SaaS companiesDigital agencies managing client ad spendEnterprise brands with large digital advertising budgetsPublishers and media companiesFinancial services firms

Tech & specs

Technology stack

Artificial intelligence and machine learningReal-time data processingJavaScript tag-based detectionAPI-based integrationsCloud infrastructureBehavioral analyticsDevice fingerprinting

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Explore further

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