Meetrics

Leading European ad verification and viewability measurement provider, particularly dominant in the DACH region prior to acquisition by DoubleVerify

Meetrics was a leading European ad verification and viewability measurement company headquartered in Berlin, Germany. Founded in 2008, the company specialized in helping advertisers, agencies, and publishers measure the viewability of digital ads, detect invalid traffic (IVT), and ensure brand safety across display, video, and mobile advertising formats. Meetrics was widely recognized as one of the most prominent independent ad verification providers in the European market, with particular strength in the DACH region (Germany, Austria, and Switzerland). The company offered a comprehensive suite of measurement and verification tools that enabled clients to assess whether their digital ads were actually seen by real human users, optimize campaign performance, and comply with industry standards set by bodies such as the IAB and MRC. Meetrics was known for its rigorous methodology, European data privacy compliance, and strong relationships with major publishers and media agencies across the continent. Meetrics was acquired by DoubleVerify, the global media measurement and analytics platform, which absorbed Meetrics' technology and European market expertise into its broader offering. The acquisition allowed DoubleVerify to deepen its footprint in the European advertising market and expand its publisher and advertiser relationships in the region. Following the acquisition, Meetrics' distinct brand and independent operations were folded into DoubleVerify, with its capabilities integrated into DoubleVerify's global platform.