Meetrics
Provides independent, MRC-accredited ad verification and viewability measurement solutions that ensure advertising quality, brand safety, and fraud prevention across digital channels.
Last updated Feb 11, 2026 by AI Enrichment
- Industry
- Ad Verification and Viewability Measurement
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- API Available
- Yes
Market Position
Leading independent ad verification provider in European markets with strong presence in DACH region
Overview
Meetrics is a Berlin-based advertising technology company specializing in ad verification and viewability measurement solutions for digital advertising. Founded in 2010, the company provides independent third-party verification services that help advertisers, agencies, and publishers measure and optimize the quality and performance of their digital ad campaigns. Meetrics focuses on ensuring ad viewability, brand safety, and fraud detection across display, video, and mobile advertising channels. The company has established itself as a significant player in the European ad verification market, offering solutions that comply with industry standards set by organizations like the Media Rating Council (MRC) and IAB. Meetrics serves as a trusted verification partner for major brands, agencies, and publishers, providing transparency and accountability in digital advertising. The company's technology measures whether ads are actually seen by real users, detects invalid traffic, and ensures ads appear in brand-safe environments, helping clients maximize their advertising ROI and maintain brand integrity.
Products & Features
Viewability Measurement
MRC-accredited viewability measurement for display and video ads across desktop, mobile, and in-app environments
Brand Safety
Contextual analysis and monitoring to ensure ads appear in brand-safe environments and avoid inappropriate content
Invalid Traffic Detection
Fraud detection and prevention technology to identify non-human traffic and invalid impressions
Ad Verification Suite
Comprehensive verification solution covering viewability, fraud, brand safety, and ad placement verification
Key Features
MRC-accredited viewability measurementReal-time campaign monitoring and reportingCross-device and cross-channel measurementInvalid traffic (IVT) detectionBrand safety verificationContextual targeting analysisCustom reporting dashboardsPre-bid and post-bid verification
Use Cases
Campaign viewability measurement and optimizationBrand safety monitoring and protectionAd fraud detection and preventionPublisher inventory quality assessmentProgrammatic advertising verificationVideo ad performance measurementMobile and in-app ad verificationCross-channel campaign transparency
Customer Segments
Advertisers and brandsMedia agenciesTrading desksPublishersAd networksDemand-side platforms (DSPs)Supply-side platforms (SSPs)