Provides comprehensive brand safety and ad verification solutions that protect advertisers from brand risk, ad fraud, and unsuitable content placements through pre-bid and post-bid verification technology.
Last updated Feb 8, 2026
- Industry
- Brand Safety & Ad Verification
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 11-50
- Funding
- $20M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Integral Ad Science (IAS)
- API Available
- Yes
Market Position
Acquired by IAS, now part of a leading global ad verification platform
Overview
Protected Media is a brand safety and ad verification technology company that was acquired by Integral Ad Science (IAS) in 2021. The company specializes in providing pre-bid and post-bid verification solutions that help advertisers, agencies, and publishers protect their brands from appearing alongside inappropriate content, prevent ad fraud, and ensure viewability across digital advertising campaigns. Their technology operates across multiple channels including display, video, mobile, and social media environments. As part of IAS, Protected Media's technology has been integrated into one of the world's leading verification platforms, enhancing IAS's capabilities in brand safety and suitability measurement. The company's solutions are particularly valued for their contextual analysis capabilities and real-time blocking technology that prevents ads from serving in unsuitable environments before impressions are purchased. This pre-bid approach helps advertisers optimize their media spend while maintaining brand integrity across programmatic and direct advertising channels.
Products & Features
Brand Safety Solution
Real-time content analysis and blocking to prevent ads from appearing next to inappropriate or harmful content
Ad Fraud Prevention
Detection and prevention of invalid traffic, bot fraud, and other fraudulent advertising activities
Viewability Measurement
Verification that ads are actually viewable by real users according to industry standards
Pre-Bid Verification
Real-time analysis of inventory quality before bid decisions are made in programmatic auctions
Key Features
Real-time content classificationPre-bid and post-bid verificationMulti-channel support (display, video, mobile, social)Contextual analysis technologyInvalid traffic detectionViewability measurementBrand suitability controlsCustom brand safety categories
Use Cases
Protecting brand reputation by avoiding unsuitable contentReducing wasted ad spend on fraudulent inventoryEnsuring ads meet viewability standardsOptimizing programmatic campaigns with pre-bid filteringCompliance with brand safety guidelines across campaignsMonitoring and reporting on campaign quality metrics
Customer Segments
AdvertisersAdvertising AgenciesDemand-Side Platforms (DSPs)PublishersAd NetworksTrading Desks