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Brief
Protected Media was acquired by Flashtalking (acquired Feb 2021); Flashtalking later acquired by Mediaocean Apr 2022, so ultimate parent is Mediaocean (2021).
Protected Media

Protected Media

Ad Verification & Brand Safetyprotected.media

Protected Media is an anti-fraud technology company that detects and prevents Sophisticated Invalid Traffic (SIVT) across channels.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2014
HQ
Tel Aviv, California, Israel
Parent
Flashtalking
Connections
19

AI-drafted from public sources6 sources cited

At a glance

Employees
11-50
Funding
$20M
Revenue
$10M-$50M
Stock
N/A
8integrations9competitors1corporate family
Ad Fraud PreventionVerification Platform

About

A specialized cybersecurity-focused ad verification player with particular strength in OTT/CTV fraud detection, ultimately acquired to enhance Flashtalking's fraud prevention capabilities.

Protected Media is an anti-fraud technology company that detects and prevents Sophisticated Invalid Traffic (SIVT) across channels. Rather than applying a one-size-fits-all approach, Protected puts control in the hands of both buyers and sellers, offering verification settings that advertisers can calibrate to balance performance against risk, while giving publishers and platforms the transparency needed to maintain clean supply and avoid unexpected deductions. Protected Media was acquired by Flashtalking and subsequently became part of the Mediaocean family alongside Prisma and Innovid, where it continues to operate under the Protected by Mediaocean brand. Source 1: adtechradar.com — Flashtalking Acquires Anti-Fraud Company Protected Media Source 2: protected.media — Company

Business model

SaaS

Target market

Enterprise

What they offer

  • Real-Time Ad Scanning

    Scanned ad creatives and landing pages in real-time to detect and block malware, phishing, and other malicious content before delivery to end users.

  • Pre-Bid & Post-Bid Verification

    Integrated into the programmatic ecosystem to verify ad safety both before and after the bidding process, preventing fraudulent impressions.

  • OTT/CTV Fraud Detection

    Specialized detection of ad fraud in over-the-top and connected TV advertising environments, a key capability that drove the Flashtalking acquisition.

  • Brand Safety Monitoring

    Monitored ad placements for inappropriate content and context that could damage advertiser brand reputation.

  • Malvertising Protection

    Identified and blocked malvertising threats including auto-redirects, drive-by downloads, and phishing attempts embedded in ad creatives.

Key features

Real-time malware and malvertising detectionPre-bid and post-bid ad verificationOTT and CTV fraud detectionBrand safety and inappropriate content filteringAuto-redirect and phishing detectionProgrammatic ecosystem integrationAd creative and landing page scanning

Use cases

Protecting advertisers from serving malware-infected creativesBlocking fraudulent OTT/CTV ad impressionsEnsuring brand-safe ad placements across programmatic channelsDetecting and preventing malvertising on publisher propertiesPre-bid filtering of unsafe ad inventory

Customer segments

Digital advertisersAdvertising agenciesAd networksPublishersDemand-side platforms (DSPs)Supply-side platforms (SSPs)

Tech & specs

Technology stack

Real-time bidding (RTB) integrationMachine learning for threat detectionCloud-based scanning infrastructureJavaScript tag-based monitoringAPI-based verification endpoints

Security & compliance

GDPR

Deployment

Cloud

API

Yes

Corporate history
  1. 2014 · Founded
  2. 2021Acquired by Flashtalking
    Still operating as part of Flashtalking
Connection details
See alternatives to Protected Media See integrations with Protected Media (8)

Explore further

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