Sincera
Ad Inventory Analytics / Supply Quality · part of The Trade Desk
Parent: The Trade DeskConnections: 9
Last updated Jun 23, 2026 by the ATDb Editorial Team · Connections updated Aug 28, 2026
At a glance
Sincera is an ad inventory + supply-quality analytics company acquired by The Trade Desk in January 2025 (~$25-30M, terms undisclosed). Provides programmatic ad inventory metadata, transparency reports, and supply-quality scoring. Powers TTD's OpenSincera open-data initiative post-acquisition.
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