Jounce Media

Leading independent research firm focused on programmatic supply chain transparency and quality analysis

Jounce Media is a boutique research and advisory firm focused on programmatic advertising supply chain transparency and quality. Founded by Chris Kane, a veteran of the programmatic advertising industry, Jounce provides data-driven research and analytics that help advertisers, agencies, and DSPs understand the complex web of relationships between buyers, sellers, and intermediaries in the open programmatic ecosystem. The company is particularly well known for its work mapping and analyzing supply path optimization (SPO), made-for-advertising (MFA) inventory, and the overall health of the programmatic supply chain. Jounce Media publishes influential research reports and maintains proprietary datasets that track how ad spend flows through the programmatic ecosystem, identifying inefficiencies, arbitrage, and low-quality inventory. Their work on MFA sites and supply chain analysis has been widely cited by industry trade press and has influenced how major advertisers and agencies approach programmatic buying decisions. The firm operates as a research-first business, offering subscription-based access to its data and insights as well as custom consulting engagements. In the AdTech ecosystem, Jounce Media occupies a unique niche as an independent, credible voice on supply chain quality at a time when advertisers are increasingly scrutinizing where their programmatic dollars go. Their research has contributed meaningfully to industry conversations around brand safety, ad fraud, and the rationalization of SSP and publisher relationships, making them a trusted resource for buy-side stakeholders seeking to improve the efficiency and quality of their programmatic investments.