Chris Kane
Founder at Jounce Media
Kane is known for producing the industry's most rigorous independent research on programmatic supply chain transparency, particularly his landmark work quantifying the scale and cost of made-for-advertising (MFA) sites and bid duplication.
Last updated May 30, 2026 by the ATDb Editorial Team
Chris Kane is the founder of Jounce Media, an independent research and advisory firm that has become the programmatic advertising industry's most trusted source for supply chain analysis. He is best known for pioneering research into made-for-advertising (MFA) sites, supply path optimization (SPO), and bid duplication — work that has materially changed how major advertisers, agencies, and DSPs evaluate and manage their programmatic supply chains. His reports are among the most widely cited in trade press and have directly influenced policy decisions at major platforms. Before founding Jounce Media, Kane held senior leadership roles at prominent AdTech companies, most notably MediaMath, where he served as SVP of Product Marketing and Business Development. This operator background gives his research a practical, commercially grounded perspective that distinguishes Jounce from purely academic or consultancy-driven analysis. His career spans over 15 years in digital advertising, giving him deep institutional knowledge of how the programmatic ecosystem has evolved. Kane is a regular speaker at major industry conferences including ANA, IAB, and Digiday events, and his insights are frequently featured in publications such as AdExchanger, Digiday, and The Wall Street Journal. He has become a go-to voice for journalists and industry leaders seeking independent, data-driven perspectives on programmatic quality, waste, and efficiency — making him one of the most influential thought leaders in contemporary AdTech.
SVP, Product Marketing and Business Development
MediaMath (prior to 2016)
Various senior roles
MediaMath (approx. 2010-2016)
- Bachelor's Degree, Economics
- Founded Jounce Media, establishing it as the leading independent research firm on programmatic supply chain transparency
- Produced landmark research quantifying the financial scale of MFA site spending, influencing major advertisers and platforms to implement stricter quality controls
- Research on bid duplication and SPO has been widely adopted as a framework by DSPs, agencies, and advertisers globally
- Jounce Media's MFA research was cited by the ANA and contributed to industry-wide conversations on programmatic waste
- Jounce Media research reports on MFA sites (ongoing)
- Jounce Media Supply Chain Transparency reports (ongoing)
- Regular contributor and cited expert in AdExchanger, Digiday, and The Wall Street Journal