Adalytics
Provides independent, data-driven research and analysis to help advertisers verify ad delivery, detect fraud, and ensure transparency in digital advertising spending across major platforms.
Last updated Feb 8, 2026
- Industry
- Ad Verification and Measurement
- Business Model
- Research & Analytics Services
- Target Market
- Enterprise
- Employee Count
- 1-10
- API Available
- Limited
Market Position
Independent research firm and watchdog focused on digital advertising transparency and verification
Overview
Adalytics is a research and analytics company that specializes in digital advertising measurement, verification, and transparency. Founded by Dr. Krzysztof Franaszek, the company has gained significant attention in the AdTech industry for its independent research reports that examine ad delivery, measurement discrepancies, and potential fraud across major digital advertising platforms. Adalytics has become particularly known for publishing detailed investigative reports that scrutinize advertising practices on platforms like Google, YouTube, and programmatic advertising ecosystems. The company's work has had substantial impact on the digital advertising industry, with its research reports often leading to industry discussions, platform policy changes, and increased scrutiny of ad verification practices. Adalytics serves advertisers, agencies, and brands by providing independent analysis and tools to help them understand where their ads are actually appearing, whether they're reaching intended audiences, and if they're getting the value they're paying for. The company has positioned itself as an independent watchdog in the AdTech space, filling a critical gap in third-party verification and transparency.
Products & Features
Ad Verification Research
Independent research reports analyzing ad delivery, placement, and measurement accuracy across digital platforms
Analytics Tools
Proprietary tools for measuring and verifying digital advertising performance and delivery
Fraud Detection Analysis
Research and analysis focused on identifying potential ad fraud and invalid traffic
Key Features
Independent third-party verificationPlatform-agnostic measurementDetailed investigative research reportsAd placement verificationViewability and brand safety analysisInvalid traffic detection
Use Cases
Verifying ad placement accuracy on major platformsDetecting ad fraud and invalid trafficAuditing programmatic advertising campaignsAssessing brand safety complianceMeasuring viewability discrepanciesEvaluating platform measurement accuracy
Customer Segments
Large advertisers and brandsAdvertising agenciesMedia buyersIndustry researchersRegulatory bodies and advocacy groups