Adalytics

Independent research firm and watchdog focused on digital advertising transparency and verification

Adalytics is a research and analytics company that specializes in digital advertising measurement, verification, and transparency. Founded by Dr. Krzysztof Franaszek, the company has gained significant attention in the AdTech industry for its independent research reports that examine ad delivery, measurement discrepancies, and potential fraud across major digital advertising platforms. Adalytics has become particularly known for publishing detailed investigative reports that scrutinize advertising practices on platforms like Google, YouTube, and programmatic advertising ecosystems. The company's work has had substantial impact on the digital advertising industry, with its research reports often leading to industry discussions, platform policy changes, and increased scrutiny of ad verification practices. Adalytics serves advertisers, agencies, and brands by providing independent analysis and tools to help them understand where their ads are actually appearing, whether they're reaching intended audiences, and if they're getting the value they're paying for. The company has positioned itself as an independent watchdog in the AdTech space, filling a critical gap in third-party verification and transparency.