Krzysztof Franaszek
Founder and Analyst at Adalytics
Publishing independent, data-driven investigative reports that have exposed fraud, policy violations, and quality failures at Google and major programmatic ad platforms, directly influencing advertiser behavior and regulatory scrutiny.
Last updated May 30, 2026 by the ATDb Editorial Team
Krzysztof Franaszek is the founder of Adalytics, an independent ad quality and campaign measurement research firm that has become one of the most influential accountability voices in the programmatic advertising industry. His investigative reports have exposed systemic issues including Google's TrueView skippable in-stream ads appearing on made-for-advertising (MFA) sites, brand safety failures across major DSPs and SSPs, and violations of advertiser policies by some of the largest platforms in digital media. His work has been cited in U.S. congressional hearings and covered extensively by The Wall Street Journal, The New York Times, and trade publications including Adweek and Digiday. Franaszek's research methodology combines large-scale ad campaign data analysis with technical auditing of ad delivery, viewability, and placement quality. Adalytics has published reports scrutinizing Google's video ad products, the quality of programmatic inventory sold through major exchanges, and the accuracy of brand safety and contextual targeting claims made by ad tech vendors. These reports have prompted formal responses from Google, advertiser audits of their media buys, and broader industry conversations about transparency and accountability in programmatic supply chains. Prior to founding Adalytics, Franaszek worked in data science and analytics roles, bringing a quantitative and technically rigorous approach to ad quality research. He has positioned Adalytics as an independent, non-conflicted research entity — not funded by the platforms it investigates — which has lent significant credibility to its findings among advertisers, regulators, and journalists seeking objective analysis of the opaque programmatic ecosystem.
Data Scientist / Analyst
Unknown
- Founded Adalytics, which published landmark reports exposing Google TrueView ads appearing on MFA and low-quality inventory at scale
- Research cited in U.S. congressional hearings examining Google's advertising practices
- Investigations covered by The Wall Street Journal, The New York Times, and major AdTech trade press
- Reports prompted formal public responses and policy reviews from Google and major DSPs
- Established Adalytics as a leading independent, non-conflicted AdTech accountability research firm
- Adalytics Research Reports (adalytics.io) — ongoing investigative series on programmatic ad quality, brand safety, and platform policy violations