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Index Exchange Welcomes DSPs into New Cloud Infra, Bringing Bidders Closer to Ad Inventory | ATDb

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Index Exchange Welcomes DSPs into New Cloud Infra, Bringing Bidders Closer to Ad Inventory

Index Exchange Welcomes DSPs into New Cloud Infra, Bringing Bidders Closer to Ad Inventory

AdweekApril 21, 2026Kendra BarnettRead original

Last updated Apr 21, 2026 by RSS Ingestion

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Index Exchange is betting that its containerized approach will improve the latency of programmatic auctions while creating a more fair and competitive buy-side market.