Samooha

Emerging leader in Snowflake-native data clean room solutions

Samooha is a data collaboration platform that provides a native data clean room solution built on Snowflake's Data Cloud. The company enables organizations to securely share, collaborate, and analyze sensitive data with partners while maintaining privacy and compliance. Their platform allows companies to perform joint analytics, audience activation, and measurement without exposing raw data or compromising privacy regulations. Founded by former Snowflake executives, Samooha focuses on making data clean rooms accessible and scalable for enterprises across various industries including advertising, media, retail, and financial services. The platform leverages Snowflake's secure data sharing capabilities to provide a no-copy architecture that keeps data within customers' existing Snowflake environments. This approach reduces data movement risks and simplifies compliance with privacy regulations like GDPR and CCPA. Samooha positions itself as a leader in the emerging data clean room market, competing with both standalone clean room providers and built-in solutions from major cloud platforms. The company's focus on ease of deployment, scalability, and integration with the Snowflake ecosystem has made it attractive to enterprises looking to enable privacy-safe data collaboration without significant infrastructure investments.