Blockthrough

Leading provider of Acceptable Ads solutions for ad block revenue recovery

Blockthrough is an adtech company that specializes in helping publishers recover revenue lost to ad blocking. The company's flagship product, Acceptable Ads, enables publishers to display non-intrusive advertisements to users who have ad blockers installed, creating a compromise between user experience and publisher monetization. Blockthrough works with the Acceptable Ads Standard, which was developed to define criteria for ads that are less intrusive and more user-friendly. The company positions itself as a bridge between publishers seeking to monetize their content and users who prefer ad-free experiences. By implementing Acceptable Ads technology, publishers can recover a portion of their ad-blocked inventory while respecting user preferences for less disruptive advertising. Blockthrough has become a significant player in the ad recovery and ad blocking mitigation space, working with numerous publishers globally to address the revenue impact of ad blocking software.