Blockthrough

Blockthrough is an adtech company that specializes in helping publishers recover revenue lost to ad blocking. The company's flagship product, Acceptable Ads, enables publishers to display non-intrusive advertisements to users who have ad blockers installed, creating a compromise between user experience and publisher monetization. Blockthrough works with the Acceptable Ads Standard, which was developed to define criteria for ads that are less intrusive and more user-friendly. The company positions itself as a bridge between publishers seeking to monetize their content and users who prefer ad-free experiences. By implementing Acceptable Ads technology, publishers can recover a portion of their ad-blocked inventory while respecting user preferences for less disruptive advertising. Blockthrough has become a significant player in the ad recovery and ad blocking mitigation space, working with numerous publishers globally to address the revenue impact of ad blocking software.